DALLAS, TX--(Marketwired - March 09, 2016) - Widely considered the nation's most elite advertising competition, the Cancer Awareness Advertising (CAA) Awards is dedicated solely to the promotion of cancer products and services. Entries are judged by a panel of design and healthcare marketing professionals with decades of combined experience in creativity, layout/design, typography, production, quality, and overall effectiveness.
Dallas-based Launch Agency, the healthcare system's marketing partner for multiple service lines since 2014, was awarded a coveted Silver certificate in the Healthcare System Group, Total Advertising Campaigns, for the 2015 Oncology Campaign, "Fighters Wanted," featuring actual patients.
"We know patient empowerment is a critical element in the successful prevention, detection, and treatment of cancer," said Taryn Pemberton, director of Service Line Marketing at Baylor Scott & White Health. "Our goal was to capture these survivors' inner strength and share it with the outside world," added Launch Agency principal Diane Seimetz. "Less fear, more action, lives saved."
The award-winning integrated campaign comprised print, magazine, out-of-home and web banners, as well as terrestrial radio and Pandora streaming digital spots.
LAUNCH is a nationally recognized expert in starting up new brands and restarting mature brands. Named one of the fastest growing businesses in the U.S. by Inc. Magazine, and one of the largest agencies in D-FW by the Dallas Business Journal, Launch's insight-driven positioning, marketing communications, and groundbreaking digital strategies have achieved breakthrough business results for companies like Baylor Scott & White Health, Borden Dairies, luxury automotive purveyor Park Place Dealerships, Interstate Batteries, and others.
Alexandra Watson
Digital Director
972.818.4100 x000
awatson@launchagency.com
