WASHINGTON (dpa-AFX) - Mexican fast casual food giant Chipotle Mexican Grill Inc. (CMG, CMG-B), is reportedly looking to launch itself in to burger business.
According to Eater.com, the fast food giant is allegedly considering the name 'TastyMade' for its new burger concept restaurant which is still under development.
The company had tried to trademark the phrase 'better burger' earlier this year, but abandoned the attempt. Now, it seems the company has filed a trademark application for the name 'TastyMade,'according to Eater.
According to the report, the trademark application was filed in May, while two Twitter accounts, @tastymade and @tastymadeburger, were also created in the same month.
The burger chain is reportedly set to launch later this summer in central Ohio area, possibly Lancaster.
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