WASHINGTON (dpa-AFX) - Salesforce.com Inc. (CRM) has agreed to buy San Francisco-based data management startup Krux for $700 million, as the cloud giant strengthens its marketing-data and analytics segment.
Salesforce will pay the $700 million purchase price split equally in cash and stock, according to a WSJ report citing people familiar with the acquisition.
Krux is a marketing-data and analytics startup based in San Francisco. The company uses artificial intelligence to bolster targeted marketing efforts. Its clients include big names from Ticketmaster to L'Oréal.
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