Technavio market research analysts forecast the global motorcycle advanced driver assistance system (ADAS) market to grow at a CAGR of more than 27% during the forecast period, according to their latest report.
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Technavio has published a new report on the global motorcycle advanced driver assistance system (ADAS) market from 2017-2021. (Graphic: Business Wire)
The market study covers the present scenario and growth prospects of the global motorcycle ADAS marketfor 2017-2021. The report also lists anti-lock braking system (ABS) adaptive cruise control (ACC), traction control system (TCS), as the three major ADAS systems, of which ABS accounted for more than 57% of the market share in 2016.
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Technavio analysts highlight the following three market drivers that are contributing to the growth of the global motorcycle ADAS market:
- Increased adoption of ACC in motorcycles to complement use of motorcycle side-view assist system
- Integration of safety systems to increase safety quotient of motorcycle
- Rising touring segment motorcycles pushing the demand for ADAS
Increased adoption of ACC in motorcycles to complement use of motorcycle side-view assist system
According to Technavio, customers who use touring motorcycles, prefer their motorcycles to be fitted with ACC. This is because ACC helps prevent wrist cramps that occur while riding long distance and maintain speed limits.
ACC helps increase the efficiency in terms of performance and features over traditional cruise control. The presence of a backend unit in ACC ensures the monitoring of engine revolutions per minute (RPM) and speed signals, which are used to automatically adjust according to the terrain, contrary to traditional cruise control. As it increases comfort level and safety level over traditional cruise control, OEMs in the ultra-luxury segment and aftermarket for the luxury segment are adopting ACC.
Integration of safety systems to increase safety quotient of motorcycle
Many people die in motorcycle collisions every year globally, and if systems like ABS, motorcycle side-view assist system (MSVAS), and cruise control were fitted to all motorcycles, the number of motorcycle related fatalities would reduce by a third.
"The integration of these systems with other safety functions will be the driving force for the adoption of ADAS in the motorcycle segment. For instance, by integrating pressure sensors in addition to the speed sensors, the ABS provide rear wheel lift-up mitigation. This solved the problem of rear wheel lifting during emergency brakes, experienced by many motorcycles, owing to significant wheel-load changes," says Siddharth Jaiswal, a lead research analyst at Technavio forautomotive electronicsresearch.
Similarly, by integrating acceleration sensor, ABS provide the benefit of mitigating backward sliding on sloping roads. Bosch developed the ninth generation of ABS, having both these functions. Technavio expects the market to see more integration during the forecast period, and this will drive the adoption of ADAS further to outreach customers.
Rising touring segment motorcycles pushing the demand for ADAS
ADAS technologies are becoming a standard fitment in the touring segment motorcycles. For instance, all Harley-Davidson motorcycles in the touring segment have been equipped with ABS since 2008, and all BMW Motorrad motorcycles are equipped with TCS since 2012. This heavyweight segment is expected to account for the maximum adoption of ADAS during the forecast period.
"The increasing focus of consumers toward heavyweight motorcycles is attributed to the comfort level and safety offered by these motorcycles for long distance traveling. This focus is the major driver for the motorcycle ADAS market," says Siddharth.
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