A global company in grooming products wanted to assess consumers' preference for their new products. Infiniti helped the client identify the relevant customer demand and devise a digital strategy to turn the collected information into effective sales.
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Market opportunity study helps a grooming products manufacturer. (Graphic: Business Wire)
The grooming industry is witnessing growth since most consumers associate good grooming practices with personal confidence. To retain their shares in the dynamic grooming industry, manufacturers have started opting for market opportunity assessments to meet consumers' needs. This will also help them to develop strong business plans and marketing strategies.
According to Infiniti Research's market opportunity experts, "Market opportunity studies help clients assess the market size and growth projections for the market space."
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This market opportunity study provided benefits that helped the client to:
- Leverage the use of precise mathematical modeling to determine websites
- Gain insights into consumers' thinking and identify the most beneficial digital strategy and reach efforts
- Optimize websites, communications, and advertising to attract more consumers
- Develop a digital strategy to deliver a globally aligned message
This market opportunity study offered predictive insights on:
- Devising an effective market strategy for their new product portfolio
- Identifying the exact terms that consumers search for when looking for products in the category
Request a free proposal to see how Infiniti Research's solutions can help you
View the market assessment study: https://www.infinitiresearch.com/casestudy/market-opportunity-grooming-products
About Infiniti Research
Established in 2003, Infiniti Research is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.
With 14+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, strategy, and research services for over 550 companies across the globe.
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Contacts:
Infiniti Research
Anirban Choudhury
Marketing Consultant
US: +1 630 333 9501
UK: +44 208 123 1770
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