LOS ANGELES, CA -- (Marketwired) -- 11/10/17 -- Blaze Fast Fire'd Pizza, the fast-casual artisanal pizza concept known for its chef-driven menu and casually hip restaurants, announced today that it will open a new Central California location, in Paso Robles, on Thursday, November 16th. To celebrate the grand opening, the Paso Robles restaurant will offer FREE build-your-own artisanal pizzas on Friday, November 17th from 10:30 a.m. to 11:00 p.m. to anyone who follows Blaze Pizza on Instagram, Twitter, or Facebook. The highly anticipated restaurant, which features a 2,520 square foot interior with seating for 52, and an exterior patio, is located in the Crossings Shopping Center near Target (2051-A Theatre Dr.).
Blaze Pizza is a modern day "pizza joint" serving up artisanal pizzas that are both fast and affordable. Since its first restaurant debuted in 2012, Blaze has quickly become one of the nation's hottest restaurant concepts, with fans lining up each day for the custom-built pizzas, freshly made salads, blood orange lemonade and s'more pies. Each restaurant features an interactive open-kitchen format that allows guests to customize one of the menu's signature pizzas or create their own, choosing from a wide selection of fresh, artisanal ingredients -- all for about $8. The generously-sized personal pizzas are then sent to a blazing hot open-flame oven -- the centerpiece of the restaurant -- where dedicated pizzasmiths ensure that the thin-crust pies are fast-fire'd and ready to eat in just 180 seconds. Restaurants make their own dough from scratch using a recipe developed by critically-acclaimed Executive Chef Bradford Kent (the "Pizza Whisperer"), which requires a 24-hour fermentation period to produce his signature light-as-air, crisp crust. All of the pizza and salad ingredients are free of artificial flavors, colors, preservatives and for pizza fans with specific dietary needs, Blaze Pizza offers gluten-free dough and vegan cheese. The Paso Robles restaurant will also feature a selection of wine and draft beer.
"Our mission at Blaze is really simple -- we're taking pizza back to its roots," said Jim Mizes, president & CEO of Blaze Pizza. "By making dough in-house, carefully sourcing ingredients, and cooking by fire, we're giving guests a great way to enjoy artisanal pizza without the wait. It's changing the way people think about and eat pizza."
Blaze's obsessive attention to detail extends well beyond the food, with a carefully considered, modern approach to restaurant design. Driven by its commitment to "Intelligent Choices for Our Pizzas, People & Planet," the restaurant is constructed with recycled and sustainable materials, uses eco-friendly packaging, and features energy-efficient LED lighting. Additionally, many of the restaurant's unconventional design elements were inspired by the company's celebration of individual expression.
Blaze Pizza is looking forward to building strong roots within the community. To that end, the company has developed a turn-key in-restaurant fundraiser program that returns 20% of an event's proceeds back to local organizations, and will be partnering with local schools, sports clubs and other organizations to host fundraising events at the new restaurant.
The Paso Robles Blaze Pizza location is locally owned and operated by DAMM Fine Pizza LLC, a franchise group developing locations throughout Central California including stores now open in San Luis Obispo, and Santa Maria.
About Blaze Pizza
The first Blaze Pizza® restaurant opened on Aug. 6, 2012, in Irvine, Calif., and quickly gained attention for its chef-driven recipes, thoughtful interior design, and a service culture that celebrates individuality. Recently named '#1 Brand of the Year' in the 2017 Fast Casual Top 100, the fast-growing chain currently operates over 220 restaurants in 35 states and Canada, including the major metropolitan areas of Los Angeles, New York, Chicago, San Francisco, Dallas, Las Vegas, Boston, and Toronto. Founded by Elise and Rick Wetzel (co-founder of Wetzel's Pretzels), the concept is backed by private equity firm Brentwood Associates and founding investors that include LeBron James, Maria Shriver, movie producer John Davis and Boston Red Sox co-owner Tom Werner. For more information, visit www.blazepizza.com or www.facebook.com/blazepizza or click here to view a company video.
Blaze Pizza®, fast-fire'd®, the horizontal logo design, the proprietary name "pizzasmith" and related trademarks are the property of Blaze Pizza LLC.
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Media Contact:
Blaze Pizza, LLC
Josh Levitt
949-981-0757
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