Koovs signs £24m media deal with HT Media

India-focused online clothes retailer Koovs has agreed a buy large swathes of advertising over two years from the owner of the Hindustan Times, in exchange for shares and cash. Under the agreement, Koovs will buy four £6m tranches of media from strategic partner HT Media at six-monthly intervals over a twenty-four-month period, £4.2m of which will be satisfied in exchange for new shares, while the remainder covered by cash payments. The conversion price for the first £4.2m tranche of new ...

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