Proactis pushes new brand identity across group

Spend management and business-to-business e-commerce company Proactis unveiled its new brand identity on Monday, which it said was designed to signify a higher level of engagement with customers, and help them leverage its technology solutions and expertise. The AIM-traded firm claimed that would enable customers to "rethink and transform" the way they did commerce, thriving in the "new digital era". It said the new brand identity marked Proactis' transformation as a "trusted technology ...

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