- Founded by Founders4Schools and BCG Digital Ventures, supported by the Department for Digital Culture Media and Sport, Digital Boost aims to support the six million British small businesses and charities impacted by COVID-19, on their digitalisation journey
- The COVID-19 crisis has highlighted the gap between digitally high and low-tech organisations by forcing 67% of UK SMEs to temporarily close business, according to Simply Business
- Digital Boost is on a mission to close this gap by providing a community of digital expert volunteers to support charities and small businesses through 1:1 "Boost Calls", interactive "Boost Workshops" and "Boost Skills" resources
LONDON, June 9, 2020 /PRNewswire/ -- A new free-of-charge online platform that brings together leaders of small businesses and charities with a community of digital expert volunteers launched in the UK today. Digitalboost.org.uk is on a mission to help small businesses and charities get the essential digital skills they need and by extension more customers and revenue streams through online channels.
A 2019 study by the European Commission shows that less than a third of small businesses in the EC have a high degree of digitalisation, implying a large majority of small businesses lack the basic prerequisites for moving their business online. At this critical time, Digital Boost not only wants to help small businesses and charities survive the COVID-19 crisis, but also contribute to their long-term competitiveness in today's digital world.
Digital Boost has three service offerings to help equip small businesses and charities with essential digital skills. "Boost Calls", one-to-one mentoring sessions with digital volunteers from top technology, agency, consulting and finance firms, "Boost Workshops", interactive group masterclasses, run by digital experts on all digitalisation topics, as well as "Boost Skills", useful online content on digitalisation.
Digital Boost has successfully recruited digital expert volunteers from top organisations such as BCG Digital Ventures, Google, Oxford University, McCann and Global Tech Advocates, all ready to mentor small businesses and charities.
The COVID-19 crisis has cast a painful spotlight on the lack of digitalisation of many small organisations. Being forced to shut physical locations, many small businesses and charities have no online revenue streams to fall back on. As consumers are expected to remain online post COVID-19, small businesses with a limited online presence will miss out on an ever-growing portion of business.
Digital Boost has been founded to counteract this trend. It is owned by Founders4Schools and has been built with the pro bono support of BCG Digital Ventures, a subsidiary of Boston Consulting Group.
The Department for Digital, Culture, Media and Sport is pleased to support Digital Boost to provide digital assistance for small businesses and charities in the UK that have been impacted by the COVID-19 crisis. Commenting on the launch, Caroline Dinenage, Minister for Digital and Culture at DCMS said: "It is vital small businesses and charities are able to seize the benefits of modern technology. The new Digital Boost platform will help these organisations develop the skills they need. We look forward to helping build a community of digital experts, who are able to offer guidance and support to these organisations free of charge at this challenging time."
Commenting on the launch of Digital Boost, Sherry Coutu CBE, Chair of Founders4Schools, comments: "In the past, many leaders of small businesses and charities have struggled with building up a significant online presence. COVID-19 has exposed this lag in digitalisation in dramatic ways. We want to help those who work in and lead small businesses and charities to survive the COVID-19 crisis and be more competitive in the long-run in today's increasingly digital and online world."
Ajay Chowdhury, Managing Director and Partner at BCG Digital Ventures, London adds: "There are some services out there supporting small businesses on various fronts through the COVID-19 crisis, yet our research has shown that none of them really serve the specific needs of the UK's small businesses and charities that need quick and pragmatic help to digitalise in order to survive. That is why we founded Digital Boost. We respond to the individual needs of small businesses and charities and allocate volunteers to help them in pragmatic and quick ways."
Matthew Fell, Chief UK Policy Director at the CBI, comments: "Adopting digital technologies can help firms grow, find opportunity and be more resilient, so the potential impact of Digital Boost is enormous. Digital Boost promises to help businesses and charities find opportunity amid this crisis by embracing the digitalisation of their industries to support a stronger, more productive recovery."
Digital Boost has already supported a number of small businesses and charities, including Teens in AI, a UK-based charity, and Astrum Wine Cellars, a UK-based wine and spirit business. In the past, Astrum's revenues were driven primarily through the hospitality industry. Faced with the COVID-19 crisis, the company was quick to shift its focus to selling directly to consumers through online channels. Digital Boost growth experts helped Astrum launch their first digital advertisements, enabling the company to stay open for business throughout COVID-19. Speaking on the impact of Digital Boost, Astrum's Head of Growth Tom White says: "Time speaking to the Digital Boost volunteers has given us the confidence to step further into the digital world, a world that we were barely involved in 8 weeks ago. They helped us understand how to build a digital ad and gave us the tools to continue building and refining these ads for better customer acquisition." Teens in AI, a charitable organisation focused on serving students with an interest in technology, also benefited from Digital Boost's help by learning how to design their web-presence.
Digital Boost is ready to support hundreds of thousands more leaders on their journey towards mastering the digital tools demanded by customers in this new reality we are entering. We expect this volunteer effort from the digital community will ensure small charities and businesses help boost our economy.
Digital Boost is accepting volunteer applications and requests from small businesses and charitable organisations at www.digitalboost.org.uk and invites other like-minded organisations from the digital community to get in touch at contact@digitalboost.org.uk.
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The Digital Boost PR team at press@digitalboost.org.uk
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The Digital Boost team at contact@digitalboost.org.uk
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About Digital Boost
Digital Boost is a new free-of-charge online platform that brings together leaders of small businesses and charities with a community of digital expert volunteers. Founded by Founders4Schools and BCG Digital Ventures, and supported by the Department for Digital Culture Media and Sport, Digital Boost aims to support the six million British small businesses and charities impacted by COVID-19. Many small businesses have been forced to shut their physical locations due to COVID-19 and have struggled to move online to build up new revenue streams. As a result, two-thirds of UK SMEs temporarily closed business entirely. Digital Boost wants to help these small businesses & charities move online not only to get through the COVID-19 crisis, but also to stay competitive in the long-term in today's digital world. Digital Boost offers free 1:1 "Boost Calls", interactive "Boost Workshops" and "Boost Skills" resources for small businesses & charities.
About BCG Digital Ventures
BCG Digital Ventures is a corporate innovation, incubation, and investment firm. They invent, launch, scale, and invest in industry-changing new businesses with the world's most influential companies. Their diverse, multidisciplinary team of entrepreneurs, operators, and investors work cross-functionally, rapidly moving from paper to product to business in less than 12 months. Founded in 2014 as a subsidiary of Boston Consulting Group, they have Innovation Centers and satellite locations in four continents and continue to expand their footprint across the globe.
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