The "Europe Personal Care Wipes Market Forecast to 2027 COVID-19 Impact and Regional Analysis By Product Type; Distribution Channel; and Country" report has been added to ResearchAndMarkets.com's offering.
The European personal care wipes market was valued at US$ 2,907.6 million in 2018 and is projected to reach US$ 4,445.1 million by 2027; it is expected to grow at a CAGR of 5.2% from 2019 to 2027.
Wipe is a small moist cloth that is used for cleaning surfaces. Various types of personal care wipes are commercially available such as baby personal care wipes, makeup removal personal care wipes, cooling personal care wipes, perfume personal care wipes, body personal care wipes, medical personal care wipes, general cleaning personal care wipes, intimate personal care wipes, nail polish removal personal care wipes, and antibacterial personal care wipes. These personal care wipes are subjected to light rubbing or friction to remove dirt or liquid from the surface. The key advantage of personal care wipes is convenience. Using personal care wipes is quicker and easier than the alternative of dispensing a liquid and using another cloth or paper towel to clean or remove dust.
Based on product type, the European personal care wipes market has been segmented into baby, facial and cosmetic, hand and body, flushable, and others. The baby wipes segment held the largest share of the market in 2019; however, the hand and body wipes segment is estimated to register the highest CAGR during the forecast period. An increasing rate of childbirth, rising population of working women, coupled with modernization in healthcare practices are the key factors propelling the demand for baby personal care wipes in Europe. The shift toward healthy lifestyle and rising focus on sanitation and well-being of babies has further driven the demand for personal care wipes in European market.
Geographically, the European personal care wipes market has been segmented into the Germany, France, Italy, Russia, the UK, and Rest of European countries. Germany held the largest share of the European personal care wipes market, followed by the UK and France. The growth of the personal care wipes market in this region is primarily attributed to the rising demand for personal care wipes among various end-users. Additionally, the demand for personal care products such as baby personal care wipes, hand and body wipes, and facial care wipes is increasing in developed countries such as the US and Canada due to rising concern of health and hygiene among the consumers. Moreover, surging demand for natural, chemical-free, and biodegradable personal care wipes is further projected to propel the demand for personal care wipes in the region. The region is also dominated by the presence of major personal care wipes manufacturers, such as Procter Gamble, Rockline Industries, Johnson Johnson, and Edgewell Personal Care.
Impact of COVID-19 Pandemic on Personal Care Wipes Market
COVID-19 first began in Wuhan (China) in December 2019, and since then it has spread across the globe at a fast pace. China, Italy, Iran, Spain, the Republic of Korea, France, Germany, and the US are among the worst affected countries in terms of positive cases and reported deaths as of March 2020. The COVID-19 outbreak has affected economies and industries in various countries due to lockdowns, travel bans, and business shutdowns. The overall market breakdown due to COVID-19 is also affecting the growth of the personal care wipes market due to shutting down of factories, obstacle in supply chain, and downturn in world economy.
Reasons to Buy:
- Highlights key business priorities to assist companies realign their business strategies.
- Features key findings and crucial progressive industry trends in the European personal care wipes market, thereby allowing players to develop effective long-term strategies.
- Develops/modifies business expansion plans by using substantial growth offering from developed and emerging markets.
- Scrutinizes in-depth market trends as well as key market drivers and restraints.
- Enhances the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation, and industry verticals.
Market Dynamics
Drivers
- Growth of Personal Care Industry
- Introduction of new and improved variety of wipes
- Growing Demand for Personal Care Wipes Due to COVID-19
Restraints
- Environment Issues Caused Due to Personal Care Wipes
Opportunities
- Rising Adoption of Biodegradable Personal Care Wipes
Future Trends
- Growing Demand for Natural and Chemical-Free Personal Care Wipes
Companies Mentioned
- Body Wipe Company
- Diamond Wipes International
- Edgewell Personal Care
- Johnson and Johnson
- Kimberly Clark Corporation
- Nice-Pak Products, Inc.
- Procter Gamble
- Rockline Industries
- Unicharm International
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View source version on businesswire.com: https://www.businesswire.com/news/home/20201216005724/en/
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