The Release of the Chinese TV series "Dedicating Yourself and You Will Win" Has Brought to Light the Tough Course of Jinjiang's Reform and Opening up
Jinjiang, China--(Newsfile Corp. - March 24, 2022) - Recently, a new TV series " Dedicating Yourself and You Will Win" has been released on CCTV's prime time, ranking first in China on the first day of its release in terms of ratings.
Based on two families, three generations and four decades, the drama highlights the real-life stories of entrepreneurship in the hot land of Jinjiang, China. As the first TV drama in China to carry forward the "Jinjiang experience," it fully demonstrates Jinjiang's reform and opening up. While the southern Fujian style is underlined with the regional characteristics, the drama also shows how Jinjiang follows the trend of the times to develop new industries beyond the borders and integrate with the world economy.
The familiar traditional houses of southern Fujian, the iconic Anping Bridge and the nostalgic social customs in the early 1980s --- all the Quanzhou flavors go through the whole drama, winning many Quanzhou viewers' hearts. Besides, revolving around the footwear industry, a specialty industry of Jinjiang, the story tells about the entrepreneurial experience of a group of ordinary Jinjiang people who rely on themselves to blaze new trails and change their destiny, reflecting the process of how the famous county has developed from a poor county, to the top ten of China's top 100 counties, and finally to the paradigm of China's county economy. The enterprising spirit of "dedicating yourself and you will win" illustrated by countless Jinjiang people in the drama, not only interprets the profound connotation of "Jinjiang Experience" in a vivid way, but also resonates with the viewers all over the country for its being a microcosm of China's reform and opening up.
Directed by the famous Chinese director Li Xiaoping, he believes that the drama has presented an aesthetic quality that will go through the life, the sufferings and various emotions in sorrow and joy, just like the vast ocean which will go through all the turbulent waves of dangers, ups and downs of all kinds, and finally come to the bank of openness and quietness in mind. Therefore, all the factors like script design, lens language, art, styling, music and editing should also serve such a conceptual purpose from beginning to end, making changes with the times and the plots to echo with the viewers on a broad, expansive aesthetic basis.
It is understood that the script writing team of the drama visited Jinjiang in August 2018 to make interviews before the script writing. They went to Jinjiang, Quanzhou, Xiamen, Shanghai and other places several times, and interviewed nearly 100 Jinjiang entrepreneurs and people involved from all walks of life. The rich creative materials they accumulated and many local documents they referred to have become the solid foundation for the script creation.
Looking back for the footprints of Fujian merchants in history, we could always sense their wisdom of "adapting to the changing times and taking actions accordingly; being united in groups with righteousness and loyalty; loving the hometown and returning it with gratitude." Li Xiaoping said that, in addition to focusing on traditional enterprises represented by the footwear industry, the filming has employed rich plots and character designs to show many other industries represented by the Internet, intelligent robots, technology, and environmental protection. Through the story structure of the main line affecting the secondary lines, a group of characters with vivid images are fully shaped together with the images of new enterprises in the new era.
According to Li, the drama has many things to expect: The first one is bravery. Jinjiang people dare to fight, dare to undertake, dare to rectify mistakes, and dare to be the pioneers, --- that's what has been imprinted in their blood and soul. The second one is their honesty. The foundation of business is honesty, without which no glorious blueprint of business could be ever created. The third one is emotions. The drama shows Jinjiang people's affections to their families, friends, true loves, and how they handle those emotions. After watching those emotional conflicts, the viewers will understand that their business success is not a coincidence but a certainty.
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