WASHINGTON (dpa-AFX) - The Kraft Heinz Company (KHC) said its JET-PUFFED this summer will come with New Camp S'mores Glow-in-the-Dark Packaging. JET-PUFFED Camp S'mores are now available at Walmart and other retailers for $2.99, while supplies last.
Samantha Mills, Associate Director of Brand Communications at Kraft Heinz, said: 'The new glow-in-the-dark packaging makes it easy to find your bag of marshmallows when the sun sets around the glowing campfire, giving your tastebuds a delicious treat with every bite.'
For the launch of new JET-PUFFED Camp S'mores, the brand also created a NEW Star Registry-official JET-PUFFED constellation, JET-PUFFED S'morion. Fans can discover S'morion in the night sky using a custom AR filter or by scanning the QR code on the back of the new Camp S'mores packaging.
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