Toronto, Ontario--(Newsfile Corp. - August 19, 2022) - Canada-based, TapeReal, has unveiled its social media platform, which is designed to enhance the authenticity of influencer-based content. The company underlines its intention to provide people with an unprecedented social media experience while sharing their knowledge, art and creativity with the world. The initiative will revolve around the firm's drive to enhance meaningful engagement between creators and users.
The criticism of falsity and pretense has often been leveled at social media giants, and studies highlight that this can create unrealistic ideals in terms of body image. 88% of women compare themselves to images they see online, for instance, with half of these underlining that the comparison is unfavorable. As part of its announcement, TapeReal highlights that its platform is 100% filter-free, to try and reduce the amount of false representation and the perpetuation of damaging body image ideals.
Additionally, since the pandemic, there has been an increasing number of social-media-based data breaches and cyber-attacks worldwide. TapeReal intends to provide a more secure solution by prioritizing privacy above the monetization of data. As part of its recent announcement, it emphasizes that protecting and respecting the privacy of its users is at the heart of the company's mission. TapeReal has also disabled screen recording on the app to safeguard creators' exclusive content. It has committed to providing users with total protection of their personal data and information while they use the new platform.
TapeReal is also setting out to move away from a reliance on algorithms and dopamine-based user-retention strategies. These algorithms are often used to manipulate users, content and outcomes. As a result, social media addiction is becoming increasingly prevalent, with as many as one in ten Americans suffering from this condition. In addition to this, algorithms over-complicate the pathway for small businesses and creators to reach more followers. Therefore, TapeReal's social media platform aims to provide users with an algorithm-free social networking platform that avoids bias and discrimination. It intends to preserve the authenticity of its users and their content to cultivate deeper online connections in a post-COVID-19 and increasingly remote world.
TapeReal allows users to share a variety of innovative audio and video content. Alongside this, it enables users to upload video content for up to a maximum of two hours. The monetization facility on the platform gives creators the chance to generate revenue from their content, enabling them to lock their content and fix a price to unlock it. The viewers can access the content for the first twenty seconds for free, and if they wish to continue to view it, they can unlock it by paying with TapeReal's in-app currency.
"We are committed to building a sustainable social media platform that is focused on meaningful content, human connection, and the enhancement of society. Therefore, we provide an algorithm-free, filter-free platform to our users to avoid any kind of bias or manipulation. Current social media algorithms favor the platform over the creator - so we have tried to reimagine an algorithm-free social media world that instead favors the creators and users," says Ali Shah, Founder and Chief Executive Officer of TapeReal.
TapeReal is an independently funded social media platform that strives to serve as a medium through which privacy, sustainability and human connection can be cultivated. Its mission is to help people around the world to connect with one another, express themselves freely and earn revenue through their content. It also donates 2.5% of its revenue towards humanitarian causes.
Media Contact:
Name: Ali Shah
Email: social@tapereal.com
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/134359
