C. Moore Media Clients Will Benefit from Allison+Partners Global Footprint and International Network
C. Moore Media International Public Relations (CMM), an independent PR agency specializing in the U.S., UK and African markets, has joined Allison+Partners, an integrated global marketing and communications agency operating in more than 50 markets around the world.
The addition of CMM augments Allison+Partners' deep corporate communications, executive positioning, thought leadership and business-to-business communications capabilities with DE&I communications, Pan-African media relations, reputation management, crisis communications, content marketing and CSR. CMM clients will benefit from a deeper global footprint including Europe, Asia and The Americas, alongside extended expertise in creative, digital, influencer marketing, thought leadership and market analytics that Allison+Partners applies to all its clients on a global scale.
CMM founder Claudine Moore has become a managing director at Allison+Partners. In her new role, she will focus on growing the agency's DE&I service offerings, as well as expanding the agency's capabilities in African markets.
"This is a very exciting moment for us to join Allison+Partners one of the industry's fastest-growing and innovative global agencies," Moore said. "By joining the agency, we will be able to provide current and future Africa-focused clients with the same senior-level counsel and hands-on team expertise, while leveraging Allison+Partners' global footprint, network and extensive resources to support the growing African market. In addition, the team is also excited to create a forward-thinking and progressive national and global DE&I offering to existing and future clients."
Moore brings a wealth of experience in DE&I and African markets, having worked with some of the continent's most well-known and well-funded tech startups ranging from Series A to Series E, including WorldRemit, Copia Global, Lori Systems, Konga, AFEX, WorldCover and more. She has also worked with a diverse roster of Africa-focused and U.S. organizations, including The Africa Channel, Arik Air, The Africa Progress Panel, Heirs Holdings, The Tony Elumelu Foundation, Louis Vuitton, Johnson Johnson, HP and more. In addition, Moore has led Pan-African and global communications for some of the continent's most influential business leaders, including former United Nations Secretary General Kofi Annan and Tony O. Elumelu, chairman of the United Bank for Africa and founder of the Tony Elumelu Foundation
Allison+Partners Global President and Chief Client Experience Officer Matthew Della Croce said adding Moore and her team enhances Allison+Partners' best-in-class corporate communications capabilities with her deep experience in U.S., UK, and African markets and in DE&I.
"Our focus at Allison+Partners is to provide a unique national and global viewpoint to clients to support their business objectives," Della Croce said. "The addition of Claudine and her team moves us further in this regard and gives us significantly deeper capabilities in DE&I as well as reach into Africa, a complex, pivotal and increasingly influential marketplace that requires a network, true expertise and bespoke offerings in line with how Allison+Partners works throughout the world."
An adjunct professor at New York University, Moore's global work has led to top international business awards. She was named the Best Leader in Public Relations and Communications at the 2021 Davos Communications Awards. In 2020, she was listed in the PRovoke Media top 25 PR and communications innovators in Europe, Middle East and Africa (EMEA). Previous awards include placement on The Network Journal's 40 under Forty' list of U.S. High Achievers and The UK Power List: Britain's Top 100 Most Influential Black People.
In 2020, Moore launched The Future is Female Mentorship Program, the first and only PR and communications initiative dedicated exclusively to African female tech founders. The current third edition of the program has seen a 91% increase in applications from last year, with female founders applying from 36 countries across Africa. Moore will continue to run the program with the full support of Allison+Partners, which is deeply dedicated to mentorship and committed to supporting the initiative as it continues to scale.
During the past year, Allison+Partners' Corporate Reputation practice continued to grow substantially, driven by organizations' needs to effectively manage through the challenging and disruptive environments facing today's leaders. The Corporate practice launched its Thought Leadership Center of Excellence, added new capabilities and offerings to support client transformation needs via Allison Advisory, and expanded its C-suite content strategy and development capabilities. Key hires were made in content strategies, real estate, thought leadership, business-to-business communication and social impact to support clients' growing remits.
About Allison+Partners
Allison+Partners is a global marketing and communications agency driven by a collaborative approach to innovation and creativity. The firm was named by PRovoke Media as one of its Global Agencies of the Decade, North American Agencies of the Year and Best Agencies to Work For. The agency was also named by PRWeek as a Best Places to Work for four consecutive years and recognized as one of UK's Fastest Growing Agencies. Allison+Partners operates in 34 markets worldwide and is organized around five practices: Consumer Brands, Corporate, Reputation Risk Public Affairs, Health, and Technology. The agency's Marketing Innovation Team, which combines brand strategy, integrated marketing, creative, research and measurement expertise into one offering, works across these practices to deliver integrated storytelling for clients. Allison+Partners is owned by Stagwell, one of the fastest growing and most influential marketing and communications networks in the world. Agency partners leverage Stagwell's technology, data analytics, insights, and strategic consulting solutions to drive measurable results and optimize return on marketing investment for more than 1,700 clients worldwide. For more information, visit www.allisonpr.com.
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