Toronto, Ontario--(Newsfile Corp. - November 14, 2022) - SuperBuzz Inc. (TSXV: SPZ) ("SuperBuzz" or the "Company"), an artificial intelligence ("AI"), machine learning software-as-a-service-based MarTech solutions provider is pleased to announce the results of a new study that measured the efficacy of SuperBuzz's AI on a large scale. The results showed that people cannot tell the difference between content created by SuperBuzz's AI and a human. These results in conjugation with October's pilot study confirms that SuperBuzz's AI surpasses human-level quality, a breakthrough in machine learning.
"We are proud to participate in new experiments, which put our AI technology to the test and help us learn more about the accuracy of our machine-learning algorithms," says Liran Brenner, CEO of SuperBuzz. "Last month's pilot study confirmed that our marketing AI generates better click through rates. This month's study reveals that our AI writes indistinguishably from a human," Mr. Brenner added.
About The New Study
After completing a successful pilot study in October, SuperBuzz conducted a new experiment on the SurveyMonkey platform, which is based on sotware that helps to create and run professional online surveys. The questionnaire asked one hundred and seventy-two participants, including a handful of AI and content experts, to identify which tagline was created by a human and which by a machine. The average participant identified the machine-generated content only 33% of the time. Moreover, no participant came close to choosing the machine-generated content 100% of the time. The results of the "human vs. machine" study were conclusive. Participants were unable to differentiate human-created content from machine-generated content.
SuperBuzz's Future Plans
"Now that SuperBuzz AI has proven its capabilities, we plan to offer the technology to more customers. Soon, marketers will have access to AI that automates many laborious and time-consuming tasks," says Mr. Brenner.
To celebrate the exciting results, SuperBuzz plans to open the experiment to the public and challenge anyone who thinks they can distinguish SuperBuzz's machine-generated content from a human's.
About SuperBuzz's AI Platform
SuperBuzz's AI platform automatically produces marketing content and returns quality traffic to its customer websites. Machine learning analyzes website context and user behavior to create tailor-made marketing campaigns. Small and medium-sized businesses use SuperBuzz's AI platform to increase return on investment and eliminate the need for human intervention in marketing.
About SuperBuzz Inc.
SuperBuzz is one of the first AI companies to specialize in marketing technology. Marketers deserve a platform to streamline content creation and automate campaigns. SuperBuzz's AI technology generates eye-grabbing content in a few seconds. Using advanced natural language processing models, SuperBuzz creates engaging and intelligent content designed for scaling marketing campaigns. For more information about the Company, please visit www.superbuzz.io. SuperBuzz Inc. is a fully reporting publicly traded company which is listed on the TSX Venture Exchange under the symbol "SPZ".
Additional information in respect of the Company's business is available under the Company's SEDAR profile at www.sedar.com.
For Additional Information, Contact:
Liran Brenner
Chief Executive Officer
Email: liran@superbuzz.io
Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.
Cautionary Note Regarding Forward-Looking Statements
Certain information in this news release constitutes forward-looking statements under applicable securities laws. Any statements that are contained in this news release that are not statements of historical fact may be deemed to be forward-looking statements. Forward-looking statements are often identified by terms such as "may", "should", "anticipate", "expect", "potential", "believe", "intend" or the negative of these terms and similar expressions. Forward-looking statements in this news release include statements relating to: the Company's business objectives and milestones and the anticipated timing of, and costs in connection with, the execution or achievement of such objectives and milestones; the Company's future growth prospects; the development of the Company's business and future activities following the date hereof; expectations relating to market size and anticipated growth in the jurisdictions within which the Company may from time to time operate or contemplate future operations; expectations with respect to economic, business, regulatory and/or competitive factors related to the Company or the industry generally; the competitive landscape within which the Company operates and the Company's market share or reach; the performance of the Company's business and the operations and activities of the Company; the Company's ability to obtain, maintain, and renew or extend, applicable authorizations, including the timing and impact of the receipt thereof; the Company's artificial intelligence-focused marketing technology improving website performance without requiring external expertise or additional labor; the ability of the Company's platform to reduce the need for human intervention in marketing; the Company's platform enabling the generating of marketing content without the need for campaign managers; and the Company's technology automatically creating and fine-tuning marketing campaigns without coding.
Forward-looking information in this news release are based on certain assumptions and expected future events, namely: the Company's financial condition and development plans do not change as a result of unforeseen events; there will continue to be a demand, and market opportunity, for the Company's product offerings; current and future economic conditions will neither affect the business and operations of the Company nor the Company's ability to capitalize on anticipated business opportunities; current and future members of management will abide by the Company's business objectives and strategies from time to time established by the Company; the Company will retain and supplement its board of directors and management, or otherwise engage consultants and advisors having knowledge of the industries (or segments thereof) within which the Company may from time to time participate; the Company will have sufficient working capital and the ability to obtain the financing required in order to develop and continue its business and operations; the Company will continue to attract, develop, motivate and retain highly qualified and skilled consultants and/or employees, as the case may be; taxes and all other applicable matters in the jurisdictions in which the Company conducts business and any other jurisdiction in which the Company may conduct business in the future; the Company will be able to generate cash flow from operations, including, where applicable, distribution and sale of its products; the Company will be able to execute on its business strategy as anticipated; the Company will be able to meet the requirements necessary to obtain and/or maintain authorizations required to conduct the business; the Company's continuing ability to meet the requirements necessary to remain listed on the TSXV; general economic, financial, market, regulatory, and political conditions will not negatively affect the Company or its business; the Company will be able to successfully compete in the industry; prices offered by competitors will not decline materially; the Company will be able to effectively manage anticipated and unanticipated costs; the Company will be able to conduct its operations in a safe, efficient and effective manner; the Company's artificial intelligence-focused marketing technology having the ability to improve website performance without requiring external expertise or additional labor; SMBs and e-commerce websites' abilities to utilize the Company's platform to reduce their need for human intervention in marketing; the Company's ability to help small businesses to cost-effectively grow their internet traffic and brand exposure with minimal effort; small business' costs for marketing to grow; the Company's platform's ability to enable the generation of marketing content without the need for campaign managers; and the Company's technology and its ability to automatically creating and fine-tuning marketing campaigns without coding.
These statements involve known and unknown risks, uncertainties and other factors, which may cause actual results, performance or achievements to differ materially from those expressed or implied by such statements, including but not limited to: the risks associated with the industry in general; the inability of the Company to obtain requisite approvals; the Company's inability to attract and retain qualified members of management to grow the Company's business and its operations; the Company's inability to effectively manage unanticipated costs and expenses, including costs and expenses; the risk's associated with the Company's in meeting its business objectives and milestones and the anticipated timing of, and costs in connection with, the execution or achievement of such objectives and milestones; the inability of the Company's to identify and secure future growth prospects; the Company's inability to develop its business and future activities following the date hereof; the Company's inability to meet or exceed expectations relating to market size and anticipated growth in the jurisdictions within which the Company may from time to time operate or contemplate future operations; the Company's inability to meet or exceed expectations with respect to economic, business, regulatory and/or competitive factors related to the Company or the industry generally; the risks associated with the market for the Company's current and proposed product offerings, as well as the Company's inability to capture market share; the risks associated with the distribution methods expected to be used by the Company to deliver its product offerings; the Company's inability to obtain, maintain, and renew or extend, applicable authorizations, including the timing and impact of the receipt thereof; the Company's artificial intelligence-focused marketing technology not having the ability to improve website performance without requiring external expertise or additional labor; SMBs and ecommerce websites' inabilities to utilize the Company's platform to reduce their need for human intervention in marketing; the Company's inability to help small businesses to cost-effectively grow their internet traffic and brand exposure with minimal effort; small business' costs for marketing do not grow; the Company's platform's inability to enable the generation of marketing content without the need for campaign managers; and the Company's technology and its inability to automatically creating and fine-tuning marketing campaigns without coding. Readers are cautioned that the foregoing list is not exhaustive. Readers are further cautioned not to place undue reliance on forward-looking statements, as there can be no assurance that the plans, intentions or expectations upon which they are placed will occur. Such information, although considered reasonable by management at the time of preparation, may prove to be incorrect and actual results may differ materially from those anticipated. Forward-looking statements contained in this press release are expressly qualified by this cautionary statement and reflect the Company's expectations as of the date hereof and are subject to change thereafter. The Company undertakes no obligation to update or revise any forward-looking statements, whether as a result of new information, estimates or opinions, future events or results or otherwise or to explain any material difference between subsequent actual events and such forward-looking information, except as required by applicable law.
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