Toronto, Ontario--(Newsfile Corp. - December 14, 2022) - The Canadian Out-of-home Marketing and Measurement Bureau (COMMB) is pleased to announce the launch of The Canadian Out-of-Home Awards in collaboration with out-of-home (OOH) operator members. Launching in Spring 2023, the awards gala will be an all-encompassing industry celebration recognizing the creative, technical, and strategic achievements of agencies and advertisers for their out-of-home campaigns.
Winning categories will be focused on innovation, data, use of programmatic/digital technology, audience targeting, 360 planning, and more. With support from media partner BNN Bloomberg, COMMB will release more information on the awards gala in the new year, including voting procedures, event details, and ticket availability.
Amanda Dorenberg, President of COMMB states, "It is with great enthusiasm we announce the Canadian Out-of-Home Awards. In prior years, COMMB hosted industry celebrations with more of a traditional lens, considering programmatic and digital OOH was only just on the horizon. We're bringing back the concept, but with a refreshed approach to celebrate the industry as a whole." Amanda continues, "With the collaboration of our operator members, we will be shining a spotlight on this essential and influential medium. From the traditional to the futuristic; from show-stopping artistic concepts to the innovative use of emerging technologies, the Canadian Out-of-Home Awards will truly embrace success from every corner of our industry."
About COMMB
COMMB is the national not-for-profit organization for the Canadian out-of-home (OOH) industry. Our membership base is comprised of advertisers, agencies, programmatic tech stacks, and OOH companies, large and small. COMMB is responsible for the collective marketing and measurement efforts for the OOH industry, developing proprietary audience measurement methodologies for a variety of OOH media formats, and ensuring the voice of OOH is at the forefront of media via broad marketing and communications initiatives.
For more information please contact:
Lara Menzies
Director, Marketing & Partnerships, COMMB
lmenzies@commb.ca
www.commb.ca
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/148032
