Taking place on June 15th, the seminar will introduce participants to how they can improve and reimagine their main street.
Hinton, Alberta--(Newsfile Corp. - May 30, 2023) - The Centre for Hospitality Studies and Research (CHSR), a new private postsecondary institute located in Hinton that specializes in education and research in tourism and hospitality, has rescheduled its inaugural educational seminar, "Reimagining Main Street Through a Visitor Economy Lens" for June 15th. The event, initially scheduled for May 15th, was rescheduled out of an abundance of caution for the community amidst the Alberta wildfires.
The seminar will introduce participants to how they can improve and reimagine their main street, and provide insight into what can be considered for planning, designing and incorporating the visitor economy. The highly interactive seminar will provide a range of experiences including a site visit, group work, and the opportunity to develop a draft main street strategy.
Topics considered include understanding the visitor economy, mapping main street, leveraging visitor data, marketing, developing partnerships, creating experiences, main street storytelling, and planning for after hours. The seminar will be of interest to business owners, economic development officers, tourism organizations, municipal politicians and citizens who are concerned about the future of their community.
"We're pleased to be able to reschedule this event so quickly and help show how main streets can be redesigned to better meet the needs of both the community and the tourist population," said Amir Hassan, CEO of CHSR. "The main street often serves as the face of the community to potential stakeholders, visitors, and investors. With so many important insights and decisions stemming from the state of a main street, it's essential for all parties to incorporate it into their planning to ensure the area delivers maximum value for everyone."
The visitor economy, which encompasses hotels, restaurants, and a significant number of retail services, provides an opportunity for main streets to reimagine themselves. Every community is in the tourism business, and the same is true for main streets. Through the seminar, CHSR will reinforce the notion that visitors can come from the next community over or from international destinations. A well-managed and designed main street does not only meet the needs of the local community, but also provides much-needed income and support for local businesses as well as other aspects of community life.
This event marks the first of a series of seminars, workshops, and other events set to ignite local hospitality professionals and accelerate CSHR's innovative work to developing new talent. Reimagining Main Street Through a Visitor Economy Lens takes place on June 1st, from 9:30 am - 3:30 pm, at 247 Pembina Avenue Hinton, AB T7V 2B3. Tickets can be purchased here.
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Logo for the Centre for Hospitality Studies and Research (CHSR)
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About the Centre for Hospitality Studies and Research
Established in Hinton, Alberta, the Centre for Hospitality Studies and Research is a pioneering institute dedicated to providing top-notch education and research in hospitality and tourism, aimed at grooming the next generation of industry professionals. The Center's mission is underpinned by a strong commitment to upholding the highest standards of excellence, innovation, and sustainability in its teachings, thereby shaping an economically resilient and thriving local tourism industry.
Through a blend of classroom learning, work placements, and internships, the students of CHSR are given ample opportunity to apply their acquired knowledge in practice and develop a comprehensive skill set that prepares them for a successful career in the sector.
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