Toronto, Ontario--(Newsfile Corp. - June 20, 2023) - On May 25th 2023, the first inaugural Canadian Out-of-Home Awards commenced and brands, agencies, and out-of-home (OOH) operators were celebrated industry-wide for their strategic use of the OOH medium. With an attendance of over 400 guests, the gala provided extensive opportunities for big brands and agencies to connect with media owners and operators. Presenters included Amanda Dorenberg, President of COMMB, Justin Senior, Co-Founder of POCAM (People of Colour in Advertising and Marketing), Alison Simpson, President & CEO of the Canadian Marketing Association, and Michele Erskine, CEO of OUTFRONT Canada, alongside category presenters from both operator and agency sides of the OOH industry.
The venue used a display of lasers, atmospheric lights, projections, and the showcasing of partner logos from Derooted Immersive.
Canadian Out-of-Home Awards 2023
Reflecting on the transformation, Elizabeth Crisante, Executive Producer of the awards commented, "Derooted Immersive's professionalism, unparalleled creativity, and unique use of technology were instrumental in shaping the visual spectacle that elevated the gala. Their technical skill and artistic vision brought a new level of depth and excitement to the event, underscoring our celebration of innovative out-of-home campaigns. We were truly impressed by the immersive environment they created, which we believe played a significant part in making the event memorable for all attendees. We are thrilled to announce Derooted Immersive as our experiential agency of record for the inaugural Canadian Out-of-Home Awards and look forward to the creative masterpiece they will unveil at next year's gala."
The red-carpet experience included 360-degree photo booth proffered a platform for immortalizing memories, a DJ, and culinary offerings and signature cocktails.
The Canadian Out-of-Home Awards 2023 winners and runners-up are as follows:
Best Creative Concept
Winner: Canadian Tire, for Premier Paint - TruSnap by Leo Burnett Toronto, Touché!, NOVUS Media, and Statements Media
Runner Up: Grand Marnier's "Binaural Audio Experience" by Derooted Immersive
Best Use of Multi-Media
Winner: Christian Dior's "Distillery Winter Village" Campaign by Dentsu and Eat it Up Media
Runner Up: IKEA's "Bring Home to Life" Campaign by Carat, Dentsu, and Branded Cities
Best Use of Classic OOH
Winner: KFC's "Steaming Hot Sandwich" Campaign by Wavemaker, Kinetic, and PATTISON Outdoor
Runner Up: McDonald's "Grand Opening" Campaign by Cossette
Best Use of Digital OOH
Winner: FritoLay/PepsiCo Canada's "Made for the Moment" Campaign by Astral/Bell Media and OMD Canada
Runner Up: Veterans Affairs Canada for their "Remembrance Day" Campaign by Cossette and Hivestack
Best Client-Direct Concept
Winner: Telus World of Science "Out of the Depths" Campaign by Branded Cities
Runner Up: Air Miles' "Back to School Bonus Miles" Campaign by Media Experts and Stingray Advertising
Best Experiential Campaign
Winner: Fizz's "Greenscreen Transit Shelter" Campaign by Québecor
Runner Up: Coca-Cola "Dreamworld Experience" Campaign by EssenceMediacom, Kinetic, and Eat It Up Media
Best International Campaign
Winner: Warner Brothers' "The Matrix Resurrections" Campaign by DIVE Billboards
Runner Up: Alpha Foods "Chickenflation" Campaign by Mischief @ No Fixed Address and Branded Cities
Best Innovative Campaign
Winner: Canadian Tire Pet Foods, "The Paw-fect Match" Campaign by Touché!, TAXI, Studio AM, and Branded Cities
Runner Up: Canadian Tire, for Premier Paint - TruSnap by Leo Burnett Toronto, Touché!, NOVUS Media, and Statements Media
Best Data-Focused Campaign
Winner: HSBC's "Punch Above the Weight" Campaign by Touché! and Broadsign
Runner Up: La Cordée's "OOH vs. Out of Stock" Campaign by Jungle Media, OUTFRONT Media, and PATTISON Outdoor
Best High-Impact Campaign
Winner: IKEA's "Toronto Downtown XS Store Launch" Campaign by Carat and PATTISON Outdoor
Runner Up: Canadian Tire Pet Foods "The Paw-fect Match" Campaign by Touché!, TAXI, Studio AM, and Branded Cities
Community Involvement Award
Winner: Fred Victor's "Share the Warmth" Campaign by Grassroots, DIVE Billboards, and OUTFRONT Media
Runner Up: Veterans Affairs Canada "Remembrance Day" Campaign by Cossette and Branded Cities
Brittany Khan, Group Director of Strategy at Touché! attended the first annual Canadian Out-of-Home Awards and is looking forward to the years to come. "At Touché!, we strongly believe in the power of OOH advertising, and we were thrilled to attend the 1st Canadian Out-of-Home awards gala this year! Our client Canadian Tire was shortlisted five times for our work on MotoMaster, Premier Paint and Canadian Tire Pets. In true Canadian Tire fashion, we brought home the gold for Best Creative Concept and Best Innovative Campaign."
"Creativity and innovation are at the heart of everything that we do at our agency, and we couldn't be more grateful for our clients who are always willing to break through the mold," she continues. "We also want to thank our creative partners at Leo Burnett and TAXI who helped to make these big wins possible. The gala left us truly astounded by the atmosphere it created. Every aspect of the event was flawless! Our excitement for next year's gala is already building, as we eagerly anticipate another unforgettable experience."
To view the shortlist, top creative entries, and event photos & videos from the 2023 Canadian Out-of-Home Awards, visit COMMB.ca/Awards.
ABOUT THE CANADIAN OUT-OF-HOME AWARDS
The Canadian Out-of-Home Awards gala is an all-encompassing industry celebration recognizing the creative, technical, and strategic achievements of agencies and advertisers for their out-of-home campaigns. Winning categories are focused on innovation, data, use of programmatic/digital technology, audience targeting, 360 planning, and more.
ABOUT COMMB
COMMB is the national not-for-profit organization for the Canadian out-of-home (OOH) industry. Our membership base is comprised of advertisers, agencies, programmatic tech stacks, and OOH companies, large and small. COMMB is responsible for the collective marketing and measurement efforts for the OOH industry, developing proprietary audience measurement methodologies for a variety of OOH media formats, and ensuring the voice of OOH is at the forefront of media via broad marketing and communications initiatives. COMMB.ca
For more information, please contact:
Lara Menzies - Director, Marketing & Partnerships
lmenzies@commb.ca
To view the source version of this press release, please visit https://www.newsfilecorp.com/release/170516
