French energy agency introduces anti-greenwashing guide

Ademe, the energy and environmental agency of France, has published an anti-greenwashing guide to help companies to avoid misleading commercial practices in their operations and communications. Companies and institutions have access to an online test for initial self-assessments. From pv magazine France Ademe wants to raise awareness among companies and institutions about greenwashing, a deceptive commercial practice that uses fallacious or overly limited environmental commitments to sell or promote products, services or a corporate image. In July 2023, the agency published an anti-greenwashing ...

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