Consumer knowledge key for solar adoption in Saudi Arabia

A new research paper urges the Saudi Arabian government to improve consumer knowledge of renewable energy to encourage the adoption of solar by domestic consumers. A study investigating factors that could encourage or inhibit the adoption of solar among home-owning Saudi consumers says that a lack of consumer knowledge is "the major obstacle" to further deployment. The research team says Saudi Arabia's history of investment in fossil fuels, combined with its immense solar potential, position it as a developing investment powerhouse and investment hub. Its membership in the G20 summit of leading ...

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