The Bank of New York Mellon Corporation Introduces Updated Brand: BNY

Since our founding 240 years ago, we have been on a journey of continuous innovation, evolving from America's oldest bank to a leading global financial services company. Today, overseeing nearly $50 trillion in assets on behalf of clients in more than 100 markets, we help make money work for the world - managing it, moving it and keeping it safe.

As the world changes and global financial markets evolve, so do we. To improve familiarity with who we are and what we do, we are updating our logo and simplifying our company umbrella brand to BNY. Changes to the logo include a modern font, a refined arrow and a distinctive teal color.

Under the updated company umbrella brand, BNY Mellon Investment Management and BNY Mellon Wealth Management will be shortened to BNY Investments and BNY Wealth, and BNY Mellon Pershing will become BNY Pershing. The company's legal parent name will remain The Bank of New York Mellon Corporation.

"These changes complement the company's evolution as a leading global financial services company," said BNY's Global Head of Marketing and Communications Natalie Sunderland. "The updated brand conveys trust, resilience and innovation, and helps us align the full breadth of our offerings and capabilities under one brand, to improve familiarity with who we are and all that we do for our clients."

The BNY brand and logo will be deployed across the company immediately with some updates continuing over the next 12 months or more.

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Ryan Wells [e-mail]