Announces Partnership with Semrush Academy to create the world's first Emoji Marketing Mini-Course
NEW YORK, NY / ACCESSWIRE / July 17, 2024 / Zedge, Inc. (NYSE AMERICAN:ZDGE), a leader in building digital marketplaces and friendly competitive games around content that people use to express themselves, today announced that Emojipedia, the 'go-to' source for 'all things emoji,' and one of Zedge's coveted digital brands, launched the first two in a series of new emoji-based entertainment experiences.
Jonathan Reich, CEO of Zedge, commented: "The world loves emojis, and our global userbase is eager to utilize them in new and innovative ways. In celebration of the 11th Annual World Emoji Day, we launched the Emoji Playground, a suite of new features that offer our over 10 million monthly users the chance to create emoji mashups and compete in fun and friendly emoji quiz experiences.
"We're incredibly proud to announce the Emoji Playground as the new home for Louan Bengmah's original Emoji Mashup Bot experience," said Keith Broni, Emojipedia's editor-in-chief. "This influence cannot be understated, with its innovations being drawn upon by both Google and Apple's emoji feature suite."
Mashups: Emojipedia's New Frontier
One of the standout features of the playground is the Emoji Mashup Bot generator, which allows users to create and share entirely new emoji concepts by mixing different emojis. Louan Bengmah originated this capability in 2019, and is now available to users through Emojipedia.
Quiz Game: Dive Deeper into Emoji Culture
The Emoji Playground also includes quiz-like games that provide fun and educational deep dives into Emojipedia's expansive emoji design archive. These quizzes focus on various aspects of emoji culture, including emoji flags, animals, design variation and historic emoji release dates.
The Future: Emoji Playground Expansion
Reich concluded, "In the upcoming months, we plan to introduce additional features in the Emoji Playground, some of which will capitalize on our company-wide adoption of gen AI as a powerful technology for transforming users into creators in a fun and user-friendly fashion."
The Emoji Playground is now available at: https://emojipedia.org/emoji-playground
Partnership with Semrush Academy
Semrush Academy, a subsidiary of Semrush Holdings, in collaboration with Emojipedia, also announced the formation of The Semrush Academy Emoji Marketing Mini-Course, which includes an emoji cheat sheet, created in partnership with Emojipedia. Today, on World Emoji Day, the first 50 people who complete the course and share their certificate online will receive a custom-designed Emoji.
Broni commented, "Understanding the power and nuances of effective emoji communication is essential for digital marketers aiming to connect authentically with their audience. The new Semrush course is a great overview of how emojis should best be used in modern marketing campaigns - amplifying your messages while avoiding awkward emoji faux pas."
Built by a team of marketers, in conjunction with Emojipedia and GenZ copywriting agency Word Tonic (whose copywriters are fluent in Emoji), this short but sweet course includes practical guidance for marketers looking to incorporate emojis into their campaigns and strategies. Emoji is spoken by billions of people around the world. With this course, Semrush and Emojipedia seek to help marketers bridge cultural, language and generational gaps.
About Zedge
Zedge builds digital marketplaces and friendly competitive games around content people use to express themselves. Our leading products include Zedge Ringtones and Wallpapers, a freemium digital content marketplace offering mobile phone wallpapers, video wallpapers, ringtones, notification sounds, and pAInt, a generative AI wallpaper maker; GuruShots, a skill-based photo challenge game; and Emojipedia, the #1 trusted source for 'all things emoji'. Our vision is to enable and connect creators who enjoy friendly competitions with a community of prospective consumers in order to drive commerce. We serve 10's of millions of active users across our offerings every month. For more information, visit: investor.zedge.net
Forward-Looking Statements
All statements above that are not purely about historical facts, including, but not limited to, those in which we use the words "believe," "anticipate," "expect," "plan," "intend," "estimate," "target" and similar expressions, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. While these forward-looking statements represent our current judgment of what may happen in the future, actual results may differ materially from the results expressed or implied by these statements due to numerous important factors. Our filings with the SEC provide detailed information on such statements and risks and should be consulted along with this release. To the extent permitted under applicable law, we assume no obligation to update any forward-looking statements.
Contact:
Brian Siegel, IRC, MBA
Senior Managing Director
Hayden IR
(346) 396-8696
ir@zedge.net
SOURCE: Zedge, Inc.
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