Manadge, the SaaS advertising management platform owned by the largest global technology and services provider to the digital audio industry Triton Digital®, has been selected by NRJ Global to track and optimize its direct and programmatic revenues. The media group's sales and sales administration teams will now be able to leverage Manadge's technology to automate commercial tracking and feed the publisher's customer relationship management (CRM).
"The tool and features offered by Manadge allow us to work with financial data that is reliably and easily readable. Furthermore, it is always a pleasure to communicate and work with their teams," comments Clément Berthet, Deputy General Manager in charge of Digital at NRJ Global.
The sales administration references of the publisher's multi-media clients have been integrated into Manadge to match with advertisers present in digital, particularly in programmatic, and thus ingest this data into NRJ's CRM. The seamless integration of Manadge into NRJ's workflow ensures that all aspects of their advertising ecosystem are simplified and automated, which allows for efficient management of daily tasks related to inventory monetization.
"The Manadge platform is built with the evolving business needs of publishers. With our easy-to-use technology, NRJ will be able to seamlessly track revenue, create more sales opportunities and increase monetization efforts as they continue to grow and reach new audiences," said Alexandre Rifflard, Director of Market Development EMEA at Triton Digital.
In addition to providing unbiased reporting that simplifies the recording and tracking of advertising revenues, Manadge is integrated with over 60 Supply Side Platforms (SSPs) and ad servers and offers analysis and comparison dashboards as well as KPIs for programmatic market participants and direct orders.
To learn more about Manadge and the other solutions Triton offers, visit https://tritondigital.com/.
About Triton Digital
Triton Digital® is the global technology and services leader to the digital audio, podcast, and broadcast radio industries. Operating in more than 80 countries, Triton provides innovative technology that enables broadcasters, podcasters, and online music services to build their audience, maximize revenue, and streamline their day-to-day operations. In addition, Triton powers the global online audio industry with Webcast Metrics®, the leading streaming audio measurement service and Podcast Metrics, one of the first IAB certified podcast measurement services in the industry. With unparalleled integrity, excellence, teamwork, and accountability, Triton remains committed to connecting audio, audience, and advertisers to continuously fuel the growth of the global audio industry.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240910711222/en/
Contacts:
Moxie Communications Group for Triton Digital
tritondigital@moxiegrouppr.com
