The virtual cards market is experiencing growth due to a rise in adoption and acceptance of digital payment solutions, growing need for improved security measures in financial transactions, and increase in integration of virtual cards with mobile wallets.
WILMINGTON, Del., Sept. 13, 2024 /PRNewswire/ -- Allied Market Research published a report, titled, "Virtual Cards Market by Product Type (B2B Virtual Cards, B2C Remote Payment Virtual Cards and B2C POS Virtual Cards), End-User (Businesses and Individuals), and Industry Vertical (Media and Entertainment, Hospitality, Consumer Goods, Energy and Utilities, Advertising, Education and Others): Global Opportunity Analysis and Industry Forecast, 2024-2032". According to the report, the virtual cards market was valued at $415.1 billion in 2023, and is estimated to reach $2,403.3 billion by 2032, growing at a CAGR of 21.5% from 2024 to 2032.
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Prime Determinants of Growth
The global virtual cards market is experiencing growth due to rise in adoption and acceptance of digital payment solutions, growing need for improved security measures in financial transactions, and increase in integration of virtual cards with mobile wallets. However, data privacy & security concerns, high development and maintenance costs of virtual cards, and connectivity and technical issues in digital payment mechanisms hinder the market growth. to some extent. Moreover, the growing trends towards touchless payments over physical payments and the rapid innovation in payment technology offer remunerative opportunities for the expansion of the global virtual cards market.
Report coverage & details :
Report Coverage | Details |
Forecast Period | 2024-2032 |
Base Year | 2032 |
Market Size in 2023 | $415.1 billion |
Market Size in 2032 | $2, 403.3 billion |
CAGR | 21.5 % |
No. of Pages in Report | 250 |
Segments Covered | Product Type, End User, Industry Vertical, and Region. |
Drivers | • Rise in adoption and acceptance of digital payment solutions • Growing need for improved security measures in financial transactions • Increase in integration of virtual cards with mobile wallets |
Opportunities | • Growing trends towards touchless payments over physical payments • Rapid innovation in payment technology |
Restraints
| • Data privacy & security concerns • High development and maintenance costs of virtual cards • Connectivity and technical issues in digital payment mechanisms |
The B2B virtual card segment held the highest market share in 2023
By product type, the B2B virtual card segment held the highest market share in 2023, accounting for nearly two-thirds of the market revenue and is likely to retain its dominance during the forecast period. The demand for B2B virtual cards is driven by the increased import and export of goods and services across the globe. Further, the integration of virtual cards into their B2B payment processes enhances cash flow, increases security, and facilitates Accounts Payable (AP) automation, resulting in a significant growth prospect for the B2B virtual card segment.
The business segment is expected to lead the market during the forecast period.
By application, the business segment held the highest market share in 2023, accounting for more than two-thirds of the market revenue and is likely to retain its dominance during the forecast period. This can be attributed to the fact businesses utilize virtual cards to make payments online to suppliers and vendors. These cards deliver enhanced security, unlike traditional credit and debit cards, as they cannot be misplaced or stolen. Furthermore, these cards can be used once or for a limited number of transactions, thereby reducing the possibility of fraud
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The media & entertainment segment is expected to lead the market during the forecast period.
By industry vertical, the media and entertainment segment held the highest market share in 2023, accounting for almost one-fourth of the global virtual cards market revenue and is likely to retain its dominance during the forecast period. This is attributed to the fact that sports organizations across the globe have adopted virtual card payment options for reducing major problems for owners, including counting of tickets, pricing & change requirements, reconciliation, transaction times, and improving security, and reducing potential theft. In addition, virtual cards deliver secure payment methods, which are encrypted and secured by an SSL certificate that protects both the user and the transactions.
North America to maintain its dominance by 2032
Based on region, North America held the highest market share in terms of revenue in 2023, accounting for almost two-fifths of the global virtual cards market revenue and is expected to rule the roost in terms of revenue during the forecast timeframe. The growth is driven by the rapid adoption of contactless payment, along with the increased adoption of virtual card methods in the region. Moreover, the convenience offered by virtual cards, such as quick service, faster check-out experience at cafes, drive-thru, and casual dining restaurants with access to coupons, offers, and rewards in the payment experience is the major growth factors for the virtual cards market in North America.
Players
- American Express
- Bento Technologies Inc.
- Capital One
- Citigroup Inc.
- DBS Bank Ltd.
- ePayService
- JPMorgan Chase & Co.
- Mastercard, Revolut Ltd.
- WEX Inc.
- Wise Payments Limited
The report provides a detailed analysis of these key players in the global virtual cards market. These players have adopted different strategies such as new product launches, collaborations, expansion, joint ventures, agreements, and others to increase their market share and maintain dominant shares in different regions. The report is valuable in highlighting business performance, operating segments, product portfolio, and strategic moves of market players to showcase the competitive scenario.
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Key Benefits for Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the virtual cards market analysis from 2024 to 2032 to identify the prevailing Virtual Cards Market Opportunity
- The market research is offered along with information related to key drivers, restraints, and virtual cards market opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders to make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the virtual cards market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global virtual cards market trends, key players, market segments, application areas, and market growth strategies.
Virtual Cards Market Report Highlights
By Product Type
- B2B Virtual Cards
- B2C Remote Payment Virtual Cards
- B2C POS Virtual Cards
By End-User
- Businesses
- Individuals
By Industry Vertical
- Media and Entertainment
- Hospitality
- Consumer Goods
- Energy and Utilities
- Advertising
- Education
- Others
By Region
- North America (U.S., Canada)
- Europe (France, Germany, Italy, Spain, UK, Rest of Europe)
- Asia-Pacific (China, Japan, India, South Korea, Australia, Rest of Asia-Pacific)
- LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Mexico, Rest of LAMEA)
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