Anzeige
Mehr »
Login
Samstag, 23.11.2024 Börsentäglich über 12.000 News von 677 internationalen Medien
Microsofts, Googles und Amazons nukleares Wettrennen macht diese Uranaktie zu einem Muss!
Anzeige

Indizes

Kurs

%
News
24 h / 7 T
Aufrufe
7 Tage

Aktien

Kurs

%
News
24 h / 7 T
Aufrufe
7 Tage

Xetra-Orderbuch

Fonds

Kurs

%

Devisen

Kurs

%

Rohstoffe

Kurs

%

Themen

Kurs

%

Erweiterte Suche
PR Newswire
258 Leser
Artikel bewerten:
(1)

Visit Sweden: Sweden becomes first country in the world to apply for Trademark

Finanznachrichten News

The application comes as Visit Sweden looks to Prevent Travel Mix-Ups Among Tourists

STOCKHOLM, Nov. 12, 2024 /PRNewswire/ -- Sweden is making a bold (and slightly cheeky) move to trademark its name, putting an end to travel mix-ups. The home of cinnamon rolls and fika has applied to the European Union Intellectual Property Office (EUIPO) to protect its name from international duplicates that might confuse unsuspecting travellers who want to experience the original Sweden and is calling on people around the world to support its application via an online petition.

To view the Multimedia News Release, please click:
https://www.multivu.com/visitsweden/9302151-en-gb-sweden-first-country-to-apply-for-trademark

Watch how to distinguish the original Sweden here.

Red and white cottages in the original Sweden. Photo: Markus Holm/Visit Sweden Download

The trademark application addresses a common problem travellers face with name-alike locations - with eight places around the world called "Sweden", multiple Germanys, dozens of Americas, and 34 Londons globally, it's not hard to see why a little brand clarity might be in order. Visit Sweden has decided it's time to step in and help tourists avoid holiday blunders, so no one packs for the Swedish lakes and forests, only to find themselves in a far-off town with the same name but none of the Scandi charm.

A recent survey by Visit Sweden revealed almost half of travellers (45%) encounter duplicate place names when planning trips and a surprising 8% confessed they have even ended up in the wrong spot.

The study also revealed a large share of younger travellers aged 20-32 support the idea of trademarking names to prevent location mix-ups (54% in the US, 45% in the UK and 44% in Sweden).

"It's flattering that other places want to be called Sweden, but we'd prefer if there was just one. Our Sweden. The one with lakes, islands, forests, and the world's best flat-pack furniture," quipped Susanne Anderson, CEO of Visit Sweden. "When people think of Sweden, they should picture our rich landscapes, fika culture, and iconic design, not another city or town that happens to share our name. We want everyone to join us, sign the petition, and help travellers discover the one and only, and original, Sweden."

If successful, Sweden's trademark could lead to clearer travel planning and fewer mix-ups in the future. With the online petition now live, Visit Sweden is calling on everyone's support to help create travel harmony.

To spot the "real" Sweden, Visit Sweden has a few humorous hints: keep an eye out for free wild blueberries, quiet natural luxury (more nature, less bling), and maybe even your own private island. And if you find hotels catering to "eight seasons" instead of the usual four, you've definitely arrived in the Original Sweden.

The application reflects recent trends in protecting brand authenticity as people become more alert to "dupes" in fashion, products - and now, destinations.

Press imagery & Videos: https://contentbank.visitsweden.com/selection/9715a5f1a7a0f2a5480021c4d57c809f

Photo - https://mma.prnewswire.com/media/2549188/Visit_Sweden.jpg
Logo - https://mma.prnewswire.com/media/2549457/Visit_Sweden_Logo.jpg

More than 200.000 islands in Sweden - find your exclusive island

Visit_Sweden_Logo

Cision View original content:https://www.prnewswire.co.uk/news-releases/sweden-becomes-first-country-in-the-world-to-apply-for-trademark-302299038.html

© 2024 PR Newswire
5 heiße Wetten für den Jahresendspurt!
Nach dem unerwartet schnellen Ende der US-Wahlen mit dem Sieg des republikanischen Kandidaten Donald Trump fackelten die Aktien- und Krypto- Märkte ein wahres Kursfeuerwerk ab und bliesen zur Jahresendrallye.

Im aktuellen kostenlosen Report beleuchten wir 5 aussichtsreiche Unternehmen, die das Fundament besitzen, in den nächsten Monaten den breiten Markt zu schlagen.

Seien Sie dabei!

Fordern Sie jetzt unseren brandneuen neuen Spezialreport an und erfahren Sie, welche Aktien aufgrund ihrer Bewertung sowie charttechnischen Situation das Potenzial zu einer Outperformance besitzen.

Handeln Sie jetzt und sichern Sie sich Ihren kostenfreien Report!
Werbehinweise: Die Billigung des Basisprospekts durch die BaFin ist nicht als ihre Befürwortung der angebotenen Wertpapiere zu verstehen. Wir empfehlen Interessenten und potenziellen Anlegern den Basisprospekt und die Endgültigen Bedingungen zu lesen, bevor sie eine Anlageentscheidung treffen, um sich möglichst umfassend zu informieren, insbesondere über die potenziellen Risiken und Chancen des Wertpapiers. Sie sind im Begriff, ein Produkt zu erwerben, das nicht einfach ist und schwer zu verstehen sein kann.