CONCORD, NORTH CAROLINA / ACCESSWIRE / December 19, 2024 / The return of Dale Earnhardt Jr.'s iconic Budweiser No. 8 paint scheme to on-track competition propelled sales of its die-cast to the top of Lionel Racing's annual best-sellers list, the company announced today.
The die-cast of Dale Jr.'s No. 8 Budweiser Late Model topped Lionel Racing's 2024 bestsellers list.
Lionel Racing is The Official Die-cast of NASCAR and also crafts replica race cars for various other series like Late Models and Sprint Cars.
"Dale Jr. reuniting with Budweiser and his signature number eight was meaningful to many fans and collectors across motorsports," said Lionel CEO Howard Hitchcock. "Just how meaningful it was showed right away in strong demand for the die-cast."
Built on Lionel Racing's new Next Generation Late Model tool, the No. 8 Budweiser die-cast marked the first time a non-NASCAR Cup Series car has topped Lionel's annual bestsellers list. In addition to Earnhardt's Late Model, the 2024 list also included the die-cast of perennial fan favorites Chase Elliott and Kyle Larson along with a surprise entry or two:
Dale Earnhardt Jr. 2024 Budweiser Late Model
Chase Elliott 2024 Hooters Texas Win
Kyle Larson 2024 HendrickCars.com Throwback
William Byron 2024 Daytona 500 Win
Brad Keselowski 2024 Castrol Throwback Darlington Win
Corey LaJoie 2024 Chili's "Catch a Rita"
Kyle Larson 2024 Indianapolis Win
Chase Elliott 2024 Hooters
Tyler Reddick 2024 Jordan Brand White Talladega Win
Joey Logano 2024 Shell-Pennzoil Champion
Contact Information
Michelle Fannin
VP Marketing
mfannin@lionel.com
704-454-4162
SOURCE: Lionel Racing
View the original press release on accesswire.com
