Instawork publishes new report highlighting diversity, education, and AI's role in transforming flexible work, revealing key trends and opportunities for businesses
SAN FRANCISCO, CALIFORNIA / ACCESSWIRE / January 7, 2025 / Instawork, the leading flexible work platform that connects businesses with a network of 7 million hourly workers, today announced the release of its 2025 State of the Flexible Workforce report. This comprehensive report provides an in-depth analysis of the rapidly evolving flexible workforce, highlighting the diversity, quality, and motivations of these hourly workers, as well as detailing the factors that make them successful. This report also highlights the transformative role of Artificial Intelligence in connecting businesses with skilled talent. The report is particularly important at a time when 80.5 million U.S. workers are paid hourly, representing over half of all U.S. workers age 16 or older.
The State of the Flexible Workforce report compares flexible workers side-by-side with traditional hourly workers and the gig economy to highlight their differences in education, pay, and other areas. As a result of these differences, flexible workers are rapidly increasing in demand, especially in industries like hospitality, retail, and warehouse logistics.
The report's key findings found that:
1 in 3 Americans work flexibly
77% use flexible work to pay for essentials and/or save for the future
60% seek to gain new skills, keeping workers motivated and engaged
73% of these workers identify as Black/African American and Hispanic/Latino
45 years of age is when flexible work is especially popular
the majority have taken college classes or completed a degree
flexible work promotes pay equality and reduces gender disparities
AI is revolutionizing staffing by efficiently matching business needs with qualified hourly workers
To download the full report, or for more information, please visit: https://www.instawork.com/download/2025-state-of-the-flexible-workforce
"Flexible work is reshaping the future of the labor market, offering businesses unprecedented access to a diverse and skilled workforce," said Kira Caban, Head of Communications at Instawork. "Our findings underscore the importance of leveraging technology, like AI, to connect businesses with the right talent, ensuring both parties thrive in today's competitive environment."
The 2025 State of the Flexible Workforce report is an essential resource for businesses seeking to attract and retain top-tier hourly workers. By understanding the motivations and preferences of this dynamic workforce, companies can develop better strategies to enhance job satisfaction and drive productivity and retention.
The Instawork Economic Research Division analyzes and offers insights into labor trends, particularly within the hourly workforce. The team's findings have been featured by CBS News, CNN, TheWall Street Journal, The New York Times, and more.
Instawork was ranked as one of the country's top 10% of fastest-growing companies by Inc. 5000 and was included in the 2022 Forbes Next Billion Dollar Startup list. The platform received the 2022 ACE Award recipient for "Best Innovation" and one of the "Best Business Apps" by Business Insider.
About Instawork
Founded in 2016, Instawork is the leading flexible work platform in North America for local, hourly professionals. Its digital marketplace connects thousands of businesses and more than seven million workers, filling a critical role in local economies. Instawork has been featured on CBS News, the Wall Street Journal, The Washington Post, Associated Press, and more. Instawork helps businesses in the food & beverage, hospitality, and warehouse/logistics industries fill temporary and permanent job opportunities in more than 50 markets across the U.S. and Canada. Follow us on Twitter, Instagram, LinkedIn, and Facebook.
Contact Information
Kira Caban
Head of Strategic Communications
press@instawork.com
SOURCE: Instawork
View the original press release on accesswire.com
