LTK Creators sold more than £4B in 2024 with the Most Loved winners shopped on LTK every second of last year
LTK, the first and largest creator commerce platform, announced its annual Most Loved Awards based on the collective voice of hundreds of thousands of LTK Creators and a community of 40M+ consumers. LTK Creators drive more than £4B in sales annually and with a catalogue of more than 450M products, the Most Loved winners represent the top trending products from the past year across fashion, beauty, shoes, jeans and more. New categories this year include active, and home accessories, reflecting the increasing influence of lifestyle content creators in shaping purchase decisions beyond fashion and beauty.
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In 2024, consumers shopped an LTK Creator post with a Most Loved winner every second and purchased £600 of the winning products every hour. This year's winners signify interests among trends we don't see going away any time soon it's clear a mix of sporty, luxe and western-inspired aesthetics are here to stay in 2025. In addition, the love for timeless, elevated essentials and affordable luxury signals a shift in consumer priorities toward quality and wearability styles that continue to trend with LTK Creators. And, comfort is always a priority with relaxed denim styles and trainers topping the list. Trainers are one of the most popular products on LTK with creators posting a pair on the platform every 40 seconds. Most loved shapes like the tea dress and midi skirt made popular in 2024, will still be a go-to this year, but worn with even more of a ladylike twist.
Most Loved Shopper Favourites
- Abercrombie Fitch Emerson Midi Dress
- Summer Fridays Dream Lip Oil
Most Loved Beauty Personal Care
- Boots Maybelline Lifter Gloss
- e.l.f -Halo Glow Liquid Filter
- Sephora Rare Beauty Soft Pinch Liquid Blush
Most Loved Shoes
- New Balance 9060 Sneakers
- Madewell The Greta Ballet Flat
- Nike Low Dunks
Most Loved Jeans
- Levis Baggy Dad Jeans
- Free People We The Free Good Luck Barrel Jeans
Most Loved Active New Category
- Lululemon Scuba Oversized Funnel-Neck Half Zip
- alo yoga Alocade Pant
Most Loved Home Accessories New Category
- Anthropologie Icon Glasses
LTK Most Loved winners are determined using proprietary LTK Benchmark data, including engagement, impressions and sales of millions of products on the LTK platform.
About LTK
As the inventor of Creator Commerce, LTK is the trusted platform for creators and their businesses by powering and monetizing the connection between content and commerce. Founded in 2011 by Amber and Baxter Box, the LTK mission is to empower creators to be as economically successful as possible. LTK has over 70 patent assets for its innovative technology solutions that have pioneered an industry. Premium lifestyle creators in 150+ countries drive more than $5 billion in annual retail sales through the LTK platform. Today, 40 million monthly consumers turn to LTK Creators in the LTK shopping platform to find inspiration and instantly shop the styles recommended by their favorite creators. More than 8,000 retailers partner with LTK to gain access to its global creator network for content that converts against cross-channel KPIs. LTK is the connection between creators and brands driving more than 55,000 brand collaborations annually. LTK is headquartered in Dallas, TX and currently operates on five continents. To download the LTK shopping app, search for LTK in the App Store or Google Play.
For the latest updates from LTK, follow Shop.LTK on TikTok and Instagram, and LTK on LinkedIn.
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