Cubic's Multi-Million-Pound Investment Aims to Address Transportation's Most Critical Challenges in Collaboration With Experts From Imperial College London
LONDON, GB / ACCESS Newswire / February 13, 2025 / Cubic Transportation Systems today announced the launch of an innovation centre with the mission of determining how emerging technologies can solve challenges in public transit. The centre will initially conduct research on improving transit agencies' financial sustainability through the application of artificial intelligence (AI) and machine learning (ML), in a joint effort with academic experts from Imperial College London through Imperial Consultants. While the collaboration and research begin immediately, the immersive centre will open in September 2025.
The centre will build upon Cubic's legacy of innovation and technical excellence in transit. It will provide public and private sector thought leaders with a seminar space to present the latest research, demonstrate new technology and discuss emerging strategies for addressing transportation's most critical challenges, including fare evasion, meeting net zero commitments and accessibility. It will also feature a customer experience area with a "tube station of the future" - including customizable devices and digital walls for immersive demonstrations. The centre will be located within Cubic Transportation Systems' headquarters in Redhill, Surrey.
Cubic, along with independent experts from Imperial's Artificial Intelligence and Data Analytics (AIDA) Lab, form a world-class think tank to tackle the issue of revenue protection. The team at Imperial, headed by Professor Danilo Mandic, Director of the AIDA Lab and Professor of Machine Intelligence, Department of Electrical and Electronic Engineering at Imperial, brings experience as one of the world's leaders in applications of AI to solve real-world problems. Together, Cubic and the team from Imperial will investigate how these proven approaches can be applied to transit.
The centre will tackle the topic of fare evasion, which is a highly complex and expensive issue faced by public transit companies across the globe. Transport for London's most recent annual estimate of fare evasion (2022-23) equates this to around £130 - £150m in unpaid journeys. The Imperial team will investigate rider behavioural patterns related to fare evasion and how to incentivise payment for using public transit. Cubic will also launch an internship program for students at Imperial to help foster future talent in the industry and drive innovation. Over the coming months, Cubic will announce additional academic, nonprofit and industry partners for the centre.
"This collaboration is an opportunity for us to develop the transportation experts of the future," said Professor Mandic. "Our students and researchers will be working closely with Cubic to harness the latest innovations in technology to solve transportation's most significant challenges. We look forward to working together to develop new ideas, technologies and industry leaders."
"By developing a centre that bridges industries, academic partners and government agencies, our aim is to discover better solutions for our customers and the wider public transit ecosystem, which will contribute to increased ridership and job opportunities," said Peter Montgomery-Torrellas, senior vice president and president of Cubic Transportation Systems. "Our long-term vision is to replicate this model in key markets around the world, expanding our industry-leading partnerships and ensuring innovation is at the core of everything we do."
About Cubic:
Cubic Transportation Systems is an industry-leading integrator of payment and information solutions and related services for intelligent travel applications. Cubic delivers integrated systems for transportation and traffic management, delivering tools for travelers to choose the smartest and easiest way to travel and pay for their journeys, and enabling transportation authorities and agencies to manage demand across the entire transportation network. To learn more, visit www.cubic.com/transportation.
About the Artificial Intelligence and Data Analytics (AIDA) Lab:
The AIDA lab sits within Imperial College London's Department of Electrical and Electronic Engineering. It brings together academics and leaders from the finance and healthcare sectors to create AI solutions that address the complex issues in quantitative finance - and enhance medical diagnostics, treatment planning, and patient monitoring. It also provides a dynamic environment for the next generation of AI experts in these fields to flourish. For more information, visit www.aidalab.co.uk.
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SOURCE: Cubic Transportation Systems
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