The Board of Directors of Kjell Group AB (publ) ("Kjell Group" or the "Company") has appointed the current board member Sandra Gadd as the new CEO of Kjell Group. The Company's current CEO, Anders Rylander, will remain in his current position until Sandra Gadd assumes the role, which is planned to take place in September 2025.
Sandra Gadd (born 1983) was most recently CFO of Boozt, a position she has held since 2019. After graduating with a master's degree in economics from the School of Economics and Management at Lund University, she worked at Deloitte for eight years, initially as an accountant and subsequently as a management consultant, after which she joined Boozt in 2016. Sandra Gadd has been a member of the Board of Directors of Kjell Group since 2023, a position she is now stepping down from in connection with her appointment as CEO.
- With Sandra Gadd, we gain a business leader capable of vigorously continuing the development of the Company and leading the ongoing transformation initiated by the Board and the current management. With her extensive senior experience from Boozt, combined with her insights as a member of the Board, all necessary conditions for Sandra to excel in her role as CEO are in place, says Jan Friedman, Chairman of the Board.
- I'm extremely pleased having been entrusted in leading the Company and the transformational work that we are now facing, to accelerate Kjell's progress. We have a strong brand, but as the retail sector is undergoing a structural transformation, we have a lot of work to do to ensure we remain the natural choice for customers. This is a challenge I look forward to confronting together with the team, says Sandra Gadd, incoming CEO of Kjell Group.
The current CEO, Andreas Rylander, will remain in his position up until September 2025, when Sandra Gadd takes office. Andreas Rylander has been President during two periods, most recently since 2021, with the responsibility of listing the Company's shares on Nasdaq First North Growth Market, as well as leading the Company through a period marked by significant challenges, including pressured consumer purchasing power and tough international competition.
Andreas Rylander has worked at Kjell Group for over 20 years, and for this, we extend our sincere thanks. In the spring, the incoming CEO will seek to engage in discussions with Andreas Rylander to explore ways in which Andreas extensive experience and knowledge of Kjell & Company, as well as the consumer electronics industry, can continue to benefit the Company.
Contact Kjell Group
Jan Friedman, Chairman of the Board of Directors +46 (0) 70 5612 422, jan@friedman.se
About Us
Kjell Group offers the most comprehensive assortment of electronic accessories on the market. The company operates online in Sweden, Norway, and Denmark, as well as through 145 service points, including 114 in Sweden and 31 in Norway. Headquartered in Malmö, the company generated SEK 2.6 billion in revenue in 2024.
With Kjell & Company's customer club, which boasts over 3 million members, and its Danish subsidiary AV-Cables, the Group has a unique understanding of people's technology needs. Approximately 1,200 employees work every day to improve lives through technology.
Learn more at kjell.com or kjellgroup.com
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This information is information that Kjell Group AB (publ) is obliged to make public pursuant to the EU Market Abuse Regulation. The information was submitted for publication, through the agency of the contact persons set out above, at 2025-02-14 08:00 CET.
