Marzipan market is driven by high demand for desserts and confectioneries on special occasions. Key companies are Andre Prost, Inc.; Barry Callebaut AG; Moll Marzipan GmbH; Lübecker Marzipan-Fabrik v. Minden & Bruhns GmbH & Co. KG; Alfrus Srl; E. Botham & Sons Ltd; Terra Firma; KELMY PRODUCTS, S.A.; Atlanta Poland SA; Niederegger; Fun Cakes; Kondima Engelhardt GmbH & Co. KG; British Bakels (RF Renshaw); Edde Almond Paste, Inc.; and PA Food Limited.
NEW YORK, Feb. 25, 2025 /PRNewswire/ -- According to a new comprehensive report from The Insight Partners, the global Marzipan Market is observing significant growth owing to rising demand for desserts and confectioneries on special occasions.
The marzipan market report comprises a detailed analysis of different categories of marzipan, including low/no sugar and regular preparations, and their sales to the food retail, food processing, and food service sectors. The report runs an in-depth analysis of market trends, key players, and future opportunities.
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Overview of Report Findings
Market Growth: The marzipan market is expected to reach US$ 1.51 billion by 2031 from US$ 1.09 billion in 2023; it is expected to record a CAGR of 4.1% during the forecast period. Marzipan is a blend of almond paste and sugar in different proportions. The typical proportion of almond paste and sugar in marzipan is 50:50, 60:40, 70:30, 80:20, and 90:10. Marzipan is widely used to make confectioneries and desserts. It is used in the form of filling and frosting in bakery products such as cakes, croissants, pastries, muffins, and holiday cookies. European countries such as Germany, Spain, and Italy are among the prominent producers of marzipan in the world. Rising demand for marzipan as a specialty ingredient in premium bakery and confectionery products is driving the market growth. Moreover, the rising trend of gifting artisanal confections and baked goods on special occasions such as birthdays, weddings, and festivals are also boosting the marzipan demand across the food processing, retail, and food service sectors.
High Demand for Desserts and Confectioneries on Occasions: Marzipan is traditionally associated with celebrations and festive events. Its rich flavor, versatility, and ability to be molded into various shapes make it a popular choice for confectioneries and home bakers. Whether as a filling for cakes, a coating for pastries, or a material that can be sculpted into decorative shapes, marzipan often features in holiday treats, wedding cakes, and other unique desserts. Growth in social inclination toward celebrations and special events, particularly in regions such as Europe and North America, bolsters the demand for marzipan as this desert holds cultural significance in these regions. As cultural exchange increases, more people around the world are becoming familiar with marzipan and incorporating it into their domestic celebrations. Thus, an upsurge in the awareness and appreciation of marzipan as a high-quality confectionery product has broadened its market reach.
Strategic Initiatives by Key Market Players: In response to the increasing demand for marzipan from various end-use industries, key players emphasize on adopting different strategic initiatives, such as mergers & acquisitions and collaborations, to strengthen their market position globally. In January 2021, Valeo Foods acquired Schluckwerder Group, a German marzipan manufacturer, to strengthen its market position and expand its geographic reach. Additionally, manufacturers engage in expanding their manufacturing capacity to cater to the growing demand for marzipan. For instance, in March 2022, Vanparys, a Belgian confectionery company, expanded its operations to produce handmade marzipan flowers for decorating pastries. This initiative will likely help the company to expand its distribution network. A few of the key players in the market engage in product launches and developments to cater to the growing consumer demand for various marzipan products. In October 2023, Anthon Berg, in partnership with Diageo's Baileys Irish Cream, announced the launch of new Baileys-infused marzipan products: the Baileys Marzipan Treats and the Baileys Marzipan Bar. Thus, strategic initiatives by key market players are expected to create significant growth opportunities in the marzipan market in the near future.
Geographical Insights: In 2023, Europe led the market with a substantial revenue share, followed by North America and Asia Pacific, respectively. Asia Pacific is estimated to register the highest CAGR during the forecast period.
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Market Segmentation
- Based on nature, the marzipan market is segmented into organic and conventional. The conventional segment held a larger share of the market in 2023.
- In terms of category, the marzipan market is bifurcated into low/no sugar and regular. The regular segment held a larger market share in 2023.
- In terms of end user, the marzipan market is segmented into food service, food retail, and food processing. The food processing segment held the largest share of the market in 2023.
- The marzipan market is segmented into five major regions: North America, Europe, APAC, Middle East and Africa, and South and Central America.
Competitive Strategy and Development
- Key Players: A few of the major companies operating in the marzipan market include Andre Prost, Inc.; Barry Callebaut AG; Moll Marzipan GmbH; Lübecker Marzipan-Fabrik v. Minden & Bruhns GmbH & Co. KG; Alfrus Srl; E. Botham & Sons Ltd; Terra Firma; KELMY PRODUCTS, S.A.; Atlanta Poland SA; Niederegger; Fun Cakes; Kondima Engelhardt GmbH & Co. KG; British Bakels (RF Renshaw); Edde Almond Paste, Inc.; and PA Food Limited.
- Trending Topics: Low-calorie desserts, indulgence, modern confectionery, vegan and gluten-free, ethnic cuisines, etc.
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Global Headlines on Marzipan
- Anthon Berg adds Baileys Irish Cream-infused marzipan to product line-up.
- Marzipops releases marzipan treats for Easter.
- Niederegger marzipan extends its packaging systems with key assistance from Gerhard Schubert
Conclusion
Marzipan is a sweet confection made primarily from ground almonds and sugar. It is well-suited to meet consumers' inclination toward luxurious or premium confections that offer unique flavors with superior ingredients and refined taste profiles. It is primarily made from almonds, owing to which it has already gained consumer attention as a more sophisticated option compared to other confections; this has led to its association with high-end confectionery choices made by those willing to spend more on indulgent treats. Its demand is increasing with consumer interest in gourmet and artisanal treats. Moreover, its rising popularity in holiday celebrations, suitability in vegan and gluten-free diets, and versatility in baking and candy-making favor the market progress.
Marzipan manufacturers can capitalize on this trend by offering exclusive gourmet varieties. Moreover, premium consumers often value uniqueness and craftsmanship. Marzipan aids in versatility as it can be shaped, molded, and flavored in various ways, enabling producers to create intricate, handcrafted designs and limited-edition offerings that appeal to discerning buyers. Such emphasis on artistry and customization aligns with the broader trend toward personalization in the premium confectionery market, wherein consumers opt for products that stand out both in taste and presentation. Thus, marzipan's adaptability and aesthetic appeal in various premium confectionery products, and consumer preference for premium confectioneries create significant growth opportunities for companies in the global marzipan market.
The report from The Insight Partners, therefore, provides several stakeholders-including almond growers; sweetener, emulsifier, acidity regulator, and confectionery manufacturers; food service operators; and retailers-with valuable insights into how to successfully navigate this evolving market landscape and unlock new opportunities.
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