Toronto, Ontario--(Newsfile Corp. - February 28, 2025) - Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: VGANF) ("Happy Belly" or the "Company"), a leading consolidator of emerging food brands is pleased to announce the signing of an area development agreement for the provinces of Nova Scotia, New Brunswick, P.E.I, Newfoundland and Labrador (together the "Atlantic Provinces"). The contractual agreement will deliver 15 new locations of Rosie's Burgers ("Rosie's") a boutique QSR restaurant brand serving original recipe smash burgers, poutine, onion rings, milkshakes and more, throughout Atlantic Canada.
"Building upon the momentum of our franchising interest and existing area development agreements already in place for Ontario, Alberta, and British Columbia, we are excited to continue building our roadmap for Rosie's on a national scale. With the further addition of four provinces and 15 units under area development, it brings our rollout trajectory to 85 contractually committed units across seven provinces of Canada. We would very much like to see Rosie's in all provinces in Canada," said Sean Black, Chief Executive Officer of Happy Belly.
"We welcome the addition of our third area developer to the Happy Belly team, David Wilson, overseeing Atlantic Canada and teaming up with our west coast and central Canada area developers Scott Grandin and Stephen Travers. We have put a solid team in place to foster the accelerated growth of all our brands throughout the Canadian market. It is important we remain focused on Canadian development as we organically grow in our own backyard and strengthen our brands footprint as we scale and drive the business forward."
"Utilizing our area developer model, and our teams deep knowledge of the burger category, we have firmly set the course of our Smash Burger brand Rosie's Burgers to be the category leader and have first mover advantage as the first true national smash burger chain in Canada."
Rosie's Burgers
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"This is another step forward in our mission to become a predictable and disciplined growth company. Happy Belly currently has 491 contractually committed retail franchise locations from area developers across all emerging brands in the Happy Belly Food Group portfolio including those in development, under construction or already open. We are working to actively expand this pipeline significantly in 2025 & 2026 with our disciplined approach to growth. It is key for us to continue selecting the right franchise partners along with the right real estate to achieve our development goals for the brands."
We are just getting started
About Rosie's Burgers
Deliciously handcrafted smashed burgers, golden fries, and classic milkshakes. Rosie's is your neighbourhood burger shop serving up nostalgic flavours you know, love, and crave. From our Smashburger's and French fries to strawberry shakes and onion rings-we're all about keeping things simple and perfecting tradition. Because the classics were made classic for a reason, right?
Franchising
For franchising inquiries please see www.happybellyfg.com/franchise-with-us/ or contact us at hello@happybellyfg.com.
About Happy Belly Food Group
Happy Belly Food Group Inc. (CSE: HBFG) (OTCQB: HBFGF) ("Happy Belly" or the "Company") is a leading consolidator of emerging food brands.
Happy Belly Food Group
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Sean Black
Chief Executive Officer
Shawn Moniz
Chief Operating Officer
FOR FURTHER INFORMATION, PLEASE VISIT:
www: www.happybellyfg.com or email hello@happybellyfg.com
If you wish to contact us please call: (604) 737-2303
Neither the Canadian Securities Exchange nor its Regulation Services Provider (as that term is defined in the policies of the Canadian Securities Exchange) accepts responsibility for the adequacy or accuracy of this press release, which has been prepared by management.
Cautionary Note Regarding Forward-Looking Statements
All statements in this press release, other than statements of historical fact, are "forward-looking information" with respect to the Company within the meaning of applicable securities laws. Forward-Looking information is frequently characterized by words such as "plan", "expect", "project", "intend", "believe", "anticipate", "estimate" and other similar words, or statements that certain events or conditions "may" or "will" occur and include the future performance of Happy Belly and her subsidiaries. Forward-Looking statements are based on the opinions and estimates at the date the statements are made and are subject to a variety of risks and uncertainties and other factors that could cause actual events or results to differ materially from those anticipated in the forward-looking statements. There are uncertainties inherent in forward-looking information, including factors beyond the Company's control. There are no assurances that the business plans for Happy Belly described in this news release will come into effect on the terms or time frame described herein. The Company undertakes no obligation to update forward-looking information if circumstances or management's estimates or opinions should change except as required by law. The reader is cautioned not to place undue reliance on forward-looking statements. For a description of the risks and uncertainties facing the Company and its business and affairs, readers should refer to the Company's Management's Discussion and Analysis and other disclosure filings with Canadian securities regulators, which are posted on www.sedarplus.ca.
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SOURCE: Happy Belly Food Group Inc.
