Oakville, Ontario--(Newsfile Corp. - March 4, 2025) - Storyay, an innovative children's storytelling service, is launching a new initiative for National Reading Month, offering personalized, serialized story deliveries by mail. This initiative is designed to encourage reading engagement among young learners by combining personalization with the excitement of serialized storytelling.
Storyay delivers Serialized and Personalized stories in the mail that children want to read this National Reading Month.
Research shows that children who regularly engage in reading develop stronger literacy skills and academic performance. By introducing an interactive reading experience, Storyay aims to help children develop lasting reading habits in a screen-free format.
A reader holds a mystery-themed letter while engaging with a Storyay Gift Box.
Why Storyay Stands Out
1. Personalization
Each Storyay story is customized based on the child's name, interests, and preferences, creating a tailored reading experience. A study published in the Journal of Educational Psychology (2020) found that personalized content can increase reading comprehension by up to 40% and significantly boost engagement.
2. Serialization
Storyay's stories are delivered in serialized installments, creating a sense of anticipation and excitement. This approach mirrors the success of serialized storytelling in building dedicated readers. According to a Scholastic Kids & Family Reading Report (2023), 85% of children say they love book series because they enjoy following characters over time, and 74% feel excited to read the next installment.
3. Tangible Keepsakes
Unlike digital stories, Storyay arrives as physical letters in the mail, offering a sensory experience that enhances memory and emotional connection. A study by the American Academy of Pediatrics (2019) found that children who read print books demonstrate better comprehension and retention than those who read digitally.
4. Encouraging Lifelong Learning
Storyay helps children develop a positive relationship with literature that extends far beyond childhood by making reading fun and interactive. According to the International Literacy Association (2022), children who read for pleasure are more likely to succeed academically and develop stronger critical thinking and empathy skills.
The Broader Impact of Reading
- Happiness - A study by the University of Liverpool (2021) found that children who read regularly are more likely to report higher happiness and life satisfaction levels.
- Academic Success - Research from the OECD (2022) shows that students who read for pleasure score significantly higher on standardized math, science, and reading tests than their non-reading peers.
- Empathy and Social Skills - A study published in Science (2023) revealed that children who read stories, especially those with personalized or relatable characters, develop stronger empathy and social skills.
Join the Celebration
This National Reading Month, Storyay invites families, educators, and media to explore how personalized, serialized stories can transform the way children read. To learn more about Storyay's latest reading initiatives, visit https://hi.switchy.io/Storyay.
Lucy from Ontario, aged 10 receiving her Storyay.
Links to sources quoted in this release
National Literacy Trust (2023)
Study on reading for pleasure and mental well-being.
Reading for mental wellbeing: Children and young people's voices in 2023 | National Literacy Trust
A short report sharing what children and young people told us about reading for mental wellbeing in 2023.
National Literacy Trust
Journal of Educational Psychology (2020)
Study on personalized content and reading comprehension.
Scholastic Kids & Family Reading Report (2023) Data on children's love for book series and serialized reading. Scholastic Kids & Family Reading Report
American Academy of Pediatrics (2019) Study on print books vs. digital reading for comprehension and retention. Differences in Parent-Toddler Interactions With Electronic Versus Print Books
International Literacy Association (2022) Research on reading for pleasure and academic success. https://www.literacyworldwide.org
University of Liverpool (2021) Study on reading and happiness in children. Can reading for pleasure improve your life?
OECD (2022) Data on reading for pleasure and academic performance. Reading literacy - OECD
Science Journal (2023) Study on reading and empathy development in children. https://www.science.org
About Storyay
Storyay is a passion-driven project founded by a team of storytellers, illustrators, and creatives who believe every child deserves to see themselves in a story. By combining personalization, engaging activities, and the excitement of receiving letters, Storyay is making reading fun again-one mailbox at a time. https://www.mystoryay.com
For media inquiries, interviews, demos or additional information, please contact:
Victoria Bennett
403 879 9272
victoria@bmwconsults.com
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To view the source version of this press release, please visit https://www.newsfilecorp.com/release/243078
SOURCE: Storyay
