WASHINGTON (dpa-AFX) - Pizza Hut, a subsidiary of Yum! Brands, Inc. (YUM), Wednesday announced the launch of Hutty, a second-screen companion designed to enhance college basketball tournament and offer exclusive rewards to fans.
Hutty brings real-time reactions, hot takes, and exclusive Pizza Hut offers straight to fans, the company stated.
With this latest initiative, Pizza Hut intends to turn the solo second-screen moments into an interactive, community-driven experience.
In the pre-market hours, Yum's stock is trading at $157.31, up 0.01 percent on the New York Stock Exchange.
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