Available for Complimentary Download With Registration
DENVER, COLORADO / ACCESS Newswire / March 25, 2025 / Black Book Market Research, an independent global healthcare technology research firm, announced today the publication of its highly anticipated "2025 Black Book of Patient Engagement and Healthcare Consumer Communications Technology." This 130-page resource is offered gratis to industry stakeholders, providing extensive insights, strategic analysis, customer and patient feedback, and 200+ detailed vendor profiles to support informed decision-making.
This year's edition offers an unprecedented look at patient engagement solutions, ranging from end-to-end comprehensive platforms to specialized niche, EHR-agnostic applications. The guide explores cutting-edge trends including AI-driven automation, predictive analytics, omnichannel communication, enhanced interoperability, cybersecurity innovations, and the surge in personalized healthcare engagement tools. It may be download without cost at https://blackbookmarketresearch.com/2025-black-book-of-patient-engagement-and-healthcare-consumer-communications-technology.
Key findings reveal that 85% of healthcare organizations are now investing in AI-powered patient engagement technologies, while 78% of consumers prefer digital communication channels. Additionally, 43% of health systems plan to transition away from legacy engagement platforms by Q3 2026, signaling a significant shift towards advanced, integrated solutions.
Doug Brown, founder of Black Book Research, emphasized, "Patient engagement technology is rapidly evolving into an essential component of healthcare delivery. Our 2025 report underscores that healthcare organizations that strategically integrate AI, interoperability frameworks, and secure, consumer-focused solutions will be best positioned to enhance patient outcomes and improve operational efficiency in an increasingly digital healthcare environment."
Comprehensive Vendor Profiles and Market Insights
The guide includes detailed profiles of 224 vendors across 14 solution and niche categories, providing clarity on the strengths and market positioning of industry-leading providers. These profiles highlight solutions tailored to various healthcare settings including hospitals, health systems, payers, and physician practices, enabling informed comparisons and strategic decisions.
New Key Performance Indicators (KPIs) Focused on Emerging Technologies
Traditional performance metrics - such as Net Promoter Scores (NPS) and generic online satisfaction ratings - have long been used to assess healthcare IT vendors, but in the realm of Patient Engagement and Healthcare Consumer Communication Technologies, these measures have proven inadequate. They fail to capture the complexity of digital patient interactions, interoperability effectiveness, AI-driven personalization, and secure data exchange. As a result, healthcare IT leaders have often lacked the nuanced, actionable insights needed to make informed vendor decisions - limiting innovation and overlooking truly high-performing solutions.
To solve this, Black Book led an extensive, multi-stakeholder initiative involving CIOs, vendor executives, academic researchers, and digital health leaders to develop a new, purpose-built set of KPIs specifically for this rapidly advancing sector. These new metrics account for technological innovation, including AI-powered engagement, FHIR-based interoperability, cybersecurity resilience, and patient-centered communication outcomes. The 2025 guide now applies this rigorous framework to identify top-performing vendors with real-world impact - empowering decision-makers to move beyond outdated benchmarks and adopt solutions that truly enhance patient experience, care delivery, and digital transformation outcomes.
In-Depth Coverage of AI, Cybersecurity and Interoperability Trends
The report provides extensive analysis of AI integration in patient communication, showing administrative workload reductions of up to 60% through chatbot adoption and increased patient adherence rates by as much as 38%. It also addresses the critical issue of cybersecurity, noting a 42% rise in cyberattacks on healthcare organizations, underscoring the urgency for blockchain-based patient identity solutions and biometric security advancements. Additionally, the document explores interoperability trends with over 90% of major healthcare organizations projected to implement FHIR-based APIs by 2027, significantly reducing manual errors and improving care coordination.
Analytics and Data Science in Patient Engagement
Newly featured analytics and data science sections emphasize the growing role of predictive analytics in patient engagement. Organizations leveraging these advanced tools report a 30% reduction in patient no-shows and a 24% decrease in preventable ER visits, demonstrating the clear financial and clinical benefits of data-driven patient engagement strategies.
About Black Book Market Research
Black Book Market Research is the healthcare industry's trusted source for independent and impartial evaluations of patient engagement and healthcare consumer communication solutions. With a robust methodology involving feedback from thousands of healthcare professionals and digital health leaders annually, Black Book provides definitive insights, benchmarking industry standards, and delivering actionable intelligence to healthcare executives, analysts, investors, and media outlets worldwide.
For more information or to request your complimentary copy of the 2025 Black Book of Patient Engagement and Healthcare Consumer Communications Technology, visit www.blackbookmarketresearch.com or contact the Client Resource Center at +1-800-863-7590 or research@BlackBookMarketResearch.com.
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SOURCE: Black Book Research
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